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Author's profile photo Patricia Kellner

FAQ – SAP Hybris Loyalty

You find questions and answers to the following topics:

1. General Questions

2. Solution Overview

3. Product Technical Details

a.      Technology

b.      Integration Details

4. Further information

General Questions

How will Hybris Loyalty be delivered? Is it a cloud or an on-premise solution ?

Answer: It is a cloud-only solution available on YaaS.

You can subscribe to the Loyalty package here:

When and where will the product be delivered?

Answer: The solution is commercially available in the US only currently. Other regions will soon follow.

Customers from other countries may subscribe to a beta version.

Restrictions for the beta version:

          No geographic restrictions for the beta version

          Only available in English or German

          No real customer data

          No productive usage.

How can we position Hybris Loyalty for customers who have already implemented Hybris Marketing?

Answer: Hybris Loyalty is a great extension for customers who want to run loyalty programs.

Hybris Loyalty can run with Commerce as a Service or Enterprise Commerce platforms.

Hybris Loyalty is already integrated with Hybris Marketing (1511 and beyond) and Hybris Commerce (ECP 5.6 and beyond).

How is Hybris Loyalty priced? What is the licensing model (metric)?

Answer:This information is available under the Market tab. :Thepricing metric is currently 1 ct./member/month.

Pricing for other regions will soon follow.

Can customers build or extend Hybris Loyalty themselves?

Answer: Yes. Partners can build or extend the loyalty package on YaaS by subscribing and building on top of our package.

Solution Overview

Where can I find an overview presentation for the Hybris Loyalty product?

Answer: For videos, scripts and presentations, see the Hybris Marketing Wiki.

What is the scope of the package?

Answer: The Loyalty package contains the following features and functions:

Loyalty Membership Profiles

Loyalty memberships can be created. Membership information includes tier-level status, current points balance, and personal profile information.

Loyalty Rule Builder

Loyalty offers an easy-to-use and powerful rule engine. It enables you to define rules for different membership activities:  registration of members, points accruals and redemptions, product orders, tier up- and downgrades, ratings and reviews. It can also trigger personalized actions.

Points Accruals & Redemptions

Loyalty can manage point accruals and redemptions per membership. You are provided with an overview of all point transactions and  current point account balances. Point accrual and redemption is integrated into the ordering process (product details, shopping basket, check-out process).

Customer Advocacy

By awarding points, you can encourage customers to review and rate  products and to act as customer advocates. The “Tell-a-friend”-feature awards points to members for recruiting new members.

Personalized 1:1 emails

SAP Hybris Loyalty includes a rule-based and personalized 1:1 email communication. EMails can be sent in real time.  These would include welcome emails (afterregistration), tier-upgrade mails, positive product ratings, and reviews after product purchase).

Embedded Analytics

SAP Hybris Loyalty offers an embedded Analytics cockpit. Marketers can get an overview of  active memberships, member activities, revenues etc.. Customers using SAP Hybris Marketing may also use embedded Lumira reports.

Integration with SAP Hybris Enterprise Commerce Platform (ECP)

SAP Hybris Marketing Loyalty is fully integrated  with the Hybris Enterprise Commerce Platform (Add-on installation is required).

Integration with SAP Hybris Commerce as a Service (yaaS-Commerce)

SAP Hybris Marketing Loyalty is fully integrated with SAP Hybris Commerce as a Service (yaaS-Commerce).

Integration with SAP Hybris Marketing

All loyalty information is seamlessly integrated into SAP Hybris Marketing (KPI tiles on Home Screen, Loyalty data in Segmentation, Loyalty data in Interaction Contact).

Integration for Loyalty cards including Apple Mobile Wallet and Google Wallet

Digital Loyalty cards are supported and can be stored on digital wallet ppplications on the phone. iOS, Android devices are supported. The digital card contains information such as points balance and tier level. Cards can automatically be replaced when a new tier level is reached, such as from Silver to Gold.

Loyalty Offer Management

Offers can be created and sent  via the rules (1:1). The offer contains a discount coupon for customers.

Geo-Location Marketing with iBeacons and Geo-Fences

iBeacon Support can send push notifications to loyalty members based on their in-store-location.

Geo-Fences helps to pull offers based on the current geo-location (latitude/longitude/radius) of a customer.

Product Technical Details

a.      Technology

Which technology is Hybris Loyalty built on?

Answer: Hybris Loyalty is based on YaaS (Hybris as a Service). More information can be found at

Which databases are supported?

Answer: Hybris Loyalty is using MongoDB.

Does Hybris Loyalty have a business user UI?

Answer: Hybris Loyalty has configuration UIs for setting up the loyalty program, basic rules and basic connectivity. Hybris Loyalty has business UIs for Memberships, Rules, Offers, Analytics, Cards, Mails and Coupons.

b.      Integration Details

Which systems are connected to Hybris Loyalty?

Answer: Currently Hybris Loyalty is integrated with the following products:

          Hybris Marketing (on premise), minimum release 1511

          Hybris Commerce (ECP), minimum release 5.7

          Hybris Marketing, Cloud Marketing Edition (planned)

Further information

Where can I find information about the current status of Loyalty micro services?

Answer: YaaS Services Status

Where can I find further information about Hybris Loyalty?

Hybris Release NotesIndicates the Release Notes of YaaS/ CaaS deliverables

Hybris Dev BLOGBlog containing all YaaS changes

If you need a technical documentation on APIs and development guides, please refer to the Development Portal, Wiki.

·         Hybris Dev Portal – Link to the Hybris DEV Portal, here you can find all the technical API documentation, developer guidelines and help.

·         Hybris WiKi

·         Hybris Features & Services – Wiki

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      Author's profile photo Former Member
      Former Member


      Is there any integration documentation for integration between Loyalty and hybris Marketing?

      We have completed the steps in the configuration nodes within hybris Marketing but the segmentation is not working correctly.


      Author's profile photo Shovan Mahapatra
      Shovan Mahapatra

      Hi Ajit,

      I would request you to follow the steps below.

      Run the Loyalty Task List

      Execute the loyalty task list CUAN_INTEGRATE_LOY using the transaction stc01. This contains the list of tasks with respect to loyalty integration in SAP hybris Marketing.


      In order to run the loyalty task list CUAN_INTEGRATE_LOY, the user must have the parameter CUAN_TC_LOY_IN_SCOPE set to true(X) in the parameter list. This parameter can be accessed by executing the transaction su3.


      1.Login to relevant SAP Hybris Marketing backend ABAP system.

      2.Enter the transaction stc01

      3.Enter the loyalty task list CUAN_INTEGRATE_LOY.

      4.Choose Execute or press the F8 key.

      Note :Use the same batch user, which was used during the initial setup of SAP hybris Marketing for batch job scheduling.



      Author's profile photo Manish BHANDARI
      Manish BHANDARI

      Is Hybris Loyalty also integrated with CAR? Which means if a customer uses Hybris loyalty, would the loyalty information be updated in CAR sales tables to connect dales data to customers?



      Author's profile photo Former Member
      Former Member


      Hi, I have subscribed the Loyalty Core Services but not able to view Members view inside Loyalty.


      1. Choose Start of the navigation path Loyalty Next navigation step Members End of the navigation path.

        The Members page is displayed that contains the list of all the members who have registered for the loyalty program.

        Reference link:



      Author's profile photo Keshav Harake
      Keshav Harake

      Manish Tiwari,

      can you please share the screen shot . i will help you on this .





      Author's profile photo Former Member
      Former Member

      Thanks Keshav, I have already attached the link for reference.


      Author's profile photo Former Member
      Former Member

      What is hybris Loyalty and how can we use in hybris?

      Author's profile photo Keshav Harake
      Keshav Harake

      Please see the link



      Author's profile photo Former Member
      Former Member

      sure Thanks

      Author's profile photo Srinivasa Sirasapalli
      Srinivasa Sirasapalli

      Hi Patricia Kellner,

      Is SAP Hybris Loyalty generally available for all countries or is it only for United States. if it is not available for other countries, What is SAP’s recommendation of Loyalty system ?

      Can you please share the link on integration with Marketing Cloud. Thanks in advance.




      Author's profile photo DEEPAK GORANI

      HI ,

      Just for update for loyalty programe so far i know below are the options

      1. Old SAP CRM loyalty (it’s a on premises but the best)
      2. Third party tools ( to be integrated- best for API & cloud)
      3. upcoming solutions like Emarsys . (seems promising) retired in mid of 2018.