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You find questions and answers to the following topics:

1.       What needs to be considered for the sizing of SAP Hybris Marketing or SAP S/4HANA Marketing Cloud?

Answer: The proper sizing for SAP HANA memory and CPU, as well as for the SAP NetWeaver ABAP Server memory and CPU, is key to success.

Find the sizing guide with more details here:  http://help.sap.com/mkt.

The sizing guide also contains the link to an Excel template for a quick CPU sizing for Segmentation and a quick memory sizing for SAP HANA based on business questions such as “How many contacts do you have?” or “How many emails do you want to send?”.

For SAP S/4HANA Marketing Cloud, the same excel table can be used to estimate the memory required. Different tiers determined by SAP HANA memory needs can be subscribed to.

2.       Can I install SAP Hybris Marketing on any database and access SAP HANA using a secondary database connection?

Answer: SAP Hybris Marketing on-premise runs on an SAP NetWeaver ABAP server with the SAP HANA database as the primary and single database.


3.       Do I have to set up HTTPS?

Answer: You have to set up HTTPS, since SAP Hybris Marketing does not allow HTTP calls for security reasons.


4.       Do I have to set up a Web Dispatcher?

Answer: You have to set up a Web Dispatcher, since SAP Hybris Marketing on-premise integrates SAP NetWeaver ABAP server, SAP HANA, and potentially other solutions such as SAP Cloud for Analytics.


5.       Do I need to set up a BW client? Do I have to set up the BW client for all solutions? Can I use a BW client in another system?

Answer: You have to set up a BW client in your SAP Hybris Marketing on-premise system regardless of the SAP Hybris Marketing solution you have licensed. The application uses operational data provisioning (ODP) to directly access SAP HANA information models. For ODP, you only need to perform minimal configuration of the BW in your application system. You do not need to set up a Data Warehouse. Replication of the data to a BW system is not necessary.


6.       Is it possible to share the SAP HANA database between SAP Hybris Marketing and other applications such as SAP ERP, SAP CRM or SAP CAR?

Answer: Yes. SAP Hybris Marketing can be co-deployed with SAP ERP, SAP CRM, SAP CAR, or SAP BW. Details can be found at https://uxexplorer.hana.ondemand.com/_item.html?id=11181#!/overview


7.       Is it possible to share the SAP HANA database between SAP S/4HANA Marketing Cloud and other applications such as SAP ERP, SAP CRM or SAP CAR?

Answer: No, this is not possible, since database integration does not work across cloud and on-premise solutions. However, a number of open OData interfaces offered by SAP S/4HANA Marketing Cloud enable integration with other applications.


8.       Is it possible to share the SAP HANA database between SAPHybris Marketing and SAP Cloud for Customer (C4C)?

Answer: No, this is not possible, since database integration does not work across cloud and on-premise solutions. However, a number of open Odata and Web service interfaces offered by SAP Hybris Marketing and SAP C4C enable integration through SAP HANA Cloud Integration (HCI) or SAP NetWeaver Process Integration (PI).


9.       Is it possible to share the SAP HANA database between SAP S/4HANA Marketing Cloud and SAP Cloud for Customer (C4C)?

Answer: No, this is not possible, since database integration does not work across public cloud solutions. However, a number of open Odata and Web service interfaces offered by SAP Hybris Marketing and SAP C4C enable integration through SAP HANA Cloud Integration (HCI).


Do I need to install SAP NetWeaver to get SAP Hybris Marketing on-premise up and running?

Answer: Yes. The complete installation is described in the Installation and Configuration Guide at http://help.sap.com/mkt

(https://websmp107.sap-ag.de/~sapidb/012002523100001842412016E/)


What is the architecture of SAP Hybris Marketing?

Answer: A description of the architecture can be found in the Installation Guide at http://help.sap.com/mkt in the chapter 2, “Technical System Landscape”.


Why should I use SAP Data Services software instead of a competitor’s product?

Answer: We deliver predefined content to load data into SAP Hybris Marketing.


Why do I need to use SAP Data Services instead of SAP Landscape Transformation services?

Answer: You can use SAP Landscape Transformation to load your data from SAP Business Suite software (SAP ERP and SAP Customer Relationship Management applications) into the SAP HANA database. With SAP Data Services you can also load third-party data or legacy data and social media data(using public API from Twitter and Facebook) into SAP HANA.


Which deployment scenarios are supported by SAP Hybris Marketing??

Answer: You can set up SAP Hybris Marketing with:

·      Only 3rd party data, no SAP data

·      Data replication via SAP Landscape Replication Transformation Server (SAP LT) from SAP ERP and SAP CRM

·      Shared data via shared SAP HANA of either SAP CRM or SAP ERP system or other SAP application.

For details, refer to the installation guide at http://help.sap.com/mkt-> Installation and Upgrade Information -> Installation Guide, chapter “Deployment Scenarios”.


Which SAP ERP and SAP CRM tables are replicated into SAP Hybris Marketing?

Answer: The list of tables that are used in standard SAP Hybris Marketing can be found in the appendix of the installation guide at http://help.sap.com/mkt-> Installation and Upgrade Information -> Installation Guide.

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11 Comments

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  1. Krishnendu Laha

    Good day,

    Thanks for nice document.

    I have an question related to “S/4 HANA Marketing Cloud” and “Hybris Marketing Cloud”, what is the fundamental difference? and how SAP is distinguished the message to client?  is S/4 Hana Marketing Cloud is using ABAP Stack for configuration?

    Please let me know.

    Regards,

    Krishnendu Laha

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      1. Akhilendra Singh

        Hi Patricia,

        Thank you  for posting this  nice FAQ. It really helps.

        We are implementing Hybris Marketing 1605 , Request your input on the need of  SAP DATA Service  for loading Social media messages/posts/comments etc, into Hybris Marketing.

        1. Is it mandatory to use SAP Data Services for loading Social media data in to Hybris Mkt? Or
        2. Are there any other alternative way to load social Media Data  into Hybris Marketing?

        Appreciate your inputs.

        Regards,

        Akhilendra

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        1. Joerg Losat

          Hi,

          we offer OData services, which are REST based API’s to load social data into Hybris Marketing.

          Further information you will find in the Installation guide, chapter setting up data harvesting and/or in the Data Management Upload Interfaces Guide. The guides are available under http://help.sap.com/mkt

          Best regards,

          Joerg

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        2. Bharath Ajendla

          Hi Akhilendra,

          SAP Data Services = SAP Data Integrator + SAP Data Quality.  With the purchase of SAP Hybris Marketing(on-prem or private cloud), the SAP Data Integrator license is included and the out of the box content from rapid data load package helps you to load social media data from public API of Twitter and Facebook.   The out of box content may help accelerate your implementation.

          If you prefer not to use SAP Data Services, that is fine.  You have to use other middleware tools to extract, transform and load data(social data in your case) via OData services(CUAN_IMPORT) that Joerg mentioned above.

          Best Regards,

          -Bharath

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          1. Akhilendra Singh

            Thanks Joerg for your inputs.

            Hi Bharat,

            Thanks your prompt reply.

            From your reply, my understanding is that, of the two component of SAP data services, SAP Data Integrator license is included in Hybris Mkt while “SAP Data Quality”, license is separate?

            • What are the licensing implications?
            • Do we need to have an additional H/W for  SAP Data Services (preferably we do not want to add another Server into the existing Landscape)?
            • Is it possible to have only SAP Data Integrator installed in  our Landsacpe ( either  on Sepearte H/W or as a separte instance on Hybris Mkt Appl server or as just as add on the Hybris Mkt server)
            • For your understanding: In our landscape we have Hybris Mkt  integration with  SAP ECC & CRM via SLT, while C4C via HCI and BoBj  & Lumira Server.


            Thanks in advance for your help.

            Regards,

            Akhilendra

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            1. Bharath Ajendla

              Hi Akhilendra,

              I understand you have SAP ECC/CRM integration via SLT and C4C via HCI.  SAP Data Services is just an another middleware (which requires a separate server to have it installed) is suitable if you have large no of 3rd party data sources, and data cleansing requirements.  Please do the necessary cost benefit analysis as it is more suitable if you have large no of 3rd party data sources.  If you have only few, it may not be worth the effort as data can also be loaded via OData Services directly.

              1. there is no licensing implications if you just stick to SAP Data Integrator but if you want address cleansing/fuzzy matching full SAP Data Services license is required

              2. additional H/W is required to install SAP Data Integrator/SAP Data Service

              Hope this helps

              Best Regards

              -Bharath

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              1. Akhilendra Singh

                Hi Bharath,

                Thank you very much, for clarifiying all our doubts.

                It really helps  us in finalizing our system landscape and Architecture.

                Thanks once again !!

                Regards,

                Akhilendra

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      2. Krishnendu Laha

        Hello Patricia (Patricia Kellner),

        Many thanks for your reply, I have gone through the Link, we got some questioned answered.

        I have still one question, can we do customizing for “S/4 HANA Marketing Cloud” in same way we are doing in SAP Hybris Marketing, I mean in SAP GUI ?

        Or SAP has provided other way of doing customizing in SAP Netweaver ABAP, linked with ““S/4 HANA Marketing Cloud” ” ?

        Please let me know.

        Regards,

        Krishnendu Laha

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        1. Patricia Kellner Post author

          Hello Krishnendu Laha,

          the customizing in the SAP S/4HANA Marketing Cloud will be done via configuration apps and self service UIs.

          You can find more information on the http://help.sap.com/mkt and then under ‘SAP S/4HANA Marketing Cloud Application Help’.

          Kind regards,

          Patricia

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  2. Sathianarayanan Hari

    Hi Patricia Kellner,

    Thanks for sharing this FAQ. Very useful information. I have some questions though.

    1. What are the recommended tools to load data in yMKT Cloud?

      I see “SAP Best Practices for yMKT Cloud” recommend only SAP Cloud Platform Integration (HCI-PI) to load data using oData APIs. Is there any other option available for yMKT Cloud like we have BODS or SLT for yMKT On Premise?

    2. Is HCI DS an option? And is there any pre-delivered content for HCI DS?
    3. Is there any information on data load time for yMKT Cloud? As it seems oData APIs are the only option to import data from Non SAP system, what would be the time taken to load let’s say 1 Million contacts?

    Bharath Ajendla – also for your attention please.

    Thanks in advance.

    Best regards,

    Hari

     

     

    (0) 

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