Below is a collection of #digital tweets from the last 2 weeks – from my perspective the trends, tips and digital news that’s worth a read whether you’re a casual observer or a fellow CDO.
• 10 May 2016 CEOs are investing heavily in digital business strategies, hoping to avoid the kind of disruption roiling sectors such as transportation and banking. Want to know why it’s so important – read here.
• 11 May 2016 Digital video is now more popular than primetime TV, according to recent study by Interactive Advertising Bureau, the trade group that reps digital publishers and media companies. Read more here.
• 15 May 2016 When you buy digital content from Amazon or iTunes, you don’t actually own it. Read more here abut the difference in owning a tangible product and accessing its electronic equivalent in digital world.
• 17 May 2016 The retail sector will dominate digital ad spending through 2020, reaching $23 billion that year, according to a new forecast from research firm eMarketer. Read more about the study here.