What's new in 1605 Campaign Management SAP Hybris Marketing and S/4HANA Marketing Cloud

[JanMatthes]

Marketing experts will be able to automate e-mail A/B testing:

• Send multiple test mails to the sub groups of initial target group.


• Test Period e.g. 2 days,


• User can set test size in percent of the initial target group


• Select best e-mail variant by automatic winner determination (e.g. highest rate of opened messages)


• React on triggers from winner mail

Marketing experts are enabled to design landing pages to gather contact data before opening a downlo...

• Enable download for one or multiple files


• Support for extensibility by append fields


• Use Campaign ID for tracking the success


• Set default values, display of read-only values & control field length


• Restrict values for drop-downs (e.g. country DE, AU, CH only)


• Hidden values e.g. country as fixed value


• Display attributes from the account of a contact

Marketing experts are enabled to design landing pages to gather free text customer requests for foll...

• Add notes & use them as trigger for follow-up


• Support for extensibility by append fields


• Use Campaign ID for tracking the success


• Set default values, display of read-only values & control field length


• Restrict values for drop-downs (e.g. country DE, AU, CH only)


• Hidden values e.g. country as fixed value


• Display attributes from the account of a contact

Marketing administrators are enabled to do segmentation on codes, descriptions or both:



Marketing administrators are enabled to adjust the segmentation content to their needs:

• Get an overview on all segmentation profiles and objects


• Edit basic settings for profiles e.g. assign segmentation object, data source, set default, deprecate


• Edit basic settings for attributes e.g. visibility, grouping, semantic