What’s new in 1605 Campaign Management SAP Hybris Marketing and S/4HANA Marketing Cloud

Marketing experts will be able to automate e-mail A/B testing:

• Send multiple test mails to the sub groups of initial target group.
• Test Period e.g. 2 days,
• User can set test size in percent of the initial target group
• Select best e-mail variant by automatic winner determination (e.g. highest rate of opened messages)
• React on triggers from winner mail

Marketing experts are enabled to design landing pages to gather contact data before opening a download page:

• Enable download for one or multiple files
• Support for extensibility by append fields
• Use Campaign ID for tracking the success
• Set default values, display of read-only values & control field length
• Restrict values for drop-downs (e.g. country DE, AU, CH only)
• Hidden values e.g. country as fixed value
• Display attributes from the account of a contact

Marketing experts are enabled to design landing pages to gather free text customer requests for follow-up campaigns:

• Add notes & use them as trigger for follow-up
• Support for extensibility by append fields
• Use Campaign ID for tracking the success
• Set default values, display of read-only values & control field length
• Restrict values for drop-downs (e.g. country DE, AU, CH only)
• Hidden values e.g. country as fixed value
• Display attributes from the account of a contact

Marketing administrators are enabled to do segmentation on codes, descriptions or both:

Marketing administrators are enabled to adjust the segmentation content to their needs:

• Get an overview on all segmentation profiles and objects
• Edit basic settings for profiles e.g. assign segmentation object, data source, set default, deprecate
• Edit basic settings for attributes e.g. visibility, grouping, semantic