Update: Offer Recommendation is now available with SAP Hybris Commerce 6.5. Please refer to this blog for more information.
SAP Hybris Marketing Recommendation – Offers is the new feature of SAP Hybris Marketing.
SAP Hybris Marketing helps organizations by providing consumers with personalized interactions and shopping online. Combined with the integration to SAP Hybris Commerce, you can also do the following:
- Provide product recommendations to customers based on their actions while shopping online.
- Create customer segment rules and design strategies to cater to different target groups.
Now, you can also implement SAP Hybris Marketing Recommendation – Offers with B2C storefronts, to provide context-relevant offer recommendations to consumers in real time.
For more information on offer recommendation, see Offer Recommendation for SAP Retail Omni-Channel Commerce.