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Author's profile photo Bernd Welz

Digital Transformation and New Skills Driving the Automotive Sector

During CeBIT this year, Volkswagen Group and SAP announced an ‘Innojam’ – a challenge for students around the ‘Mobility of the Future’. It was exciting to watch close to 100 students working together in 16 teams from 16 countries. During a set timeframe of 30 hours they shared their perspectives on this topic, while designing and coding innovative solutions.


This inspiring event clearly demonstrated that developing skills and creating new business ideas for Digital Transformation not only happens within businesses, but way beyond: students at schools and universities with their fresh minds are in an excellent position to help companies shape the future. Equipped with the latest skills, young talents are even able to create prototypes that demonstrate potential future usage and innovative business models.


Supporting companies in developing skills essential for Digital Transformation is not only a focus for SAP’s University Alliances Team. Moreover, SAP recently launched the SAP Education Network for Digital Transformation in order to accelerate our customers’ Digital Transformation journey to becoming Digital Enterprises.


During the Innojam event at CeBIT I had the pleasure to talk to Dr. Dagmar Tenfelde-Podehl – Head of IT Academy, Communications & Events of Volkswagen Group. Attracting and developing talents from all over the world is essential for an international group like Volkswagen. So we shared the passion for fostering innovation and collaboration with young, fresh minds. Watch the video to learn more:


  • Why is Volkswagen Group engaging with students at events like Innojams?



What’s your perspective on skills required for Digital Transformation?

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