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If you are working at an industrial machinery and components company or for a partner who supports industrial markets, we have some sessions we would love to see you at in Orlando during SAPPHIRE NOW and the ASUG Annual Conference.  Safe travels everyone.

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        Image credit:  https://ynpnorlando.org/


IN33678 – Maximize Aftermarket Profits and Increase Customer Retention

Demo Theater – Tue – 12:30 p.m. – 12:50 p.m. – Industries Campus – IN225

Tap the full potential of your customer base with profitable aftermarket products and services. See how SAP solutions can help. Rely on predictive triggers for proactive field service. Market to an audience of one with real-time customer context. Pinpoint cross-sell and up-sell opportunities. Monetize remote diagnostics and geofencing abilities.  Speaker:  Brian Diehl – CEC Global Lead, DMI & ENR Industries

DB34022 Digitize Your Configuration, Pricing, and Quoting Processes

Demo Theater – Tue – 01:30 p.m. – 01:50 p.m. – SAP Digital Business Services Campus – DB514

Learn how configuring, pricing, and quoting complex products can be streamlined into a single, digitized, B2B sales environment with SAP Hybris solutions. Increase sales efficiency and reduce order cycle times by integrating customers, partners, and your sales team. Reduce the time to roll out pricing for multiple configuration scenarios.  Speaker:  Steve Lenz – Global Product Owner, SAP CPQ for Solution Sales Configuration

LB34066 Enable Industry 4.0 Through Connected Manufacturing in Discrete Industries

Demo Theater – Tue – 01:30 p.m. – 01:50 p.m. – Lines of Business Campus – LB343

Discover how organizations are incorporating innovative technologies and ideas into their manufacturing processes to enable Industry 4.0. See how delivering real-time data integration is helping to make Industry 4.0 a reality, and gain insight into the SAP strategy that is leading the way to the Industrial Internet of Things.  Speaker:  Frank Platt – Senior Director – LoB Manufacturing – SAP

IN33812 Enhance Profit Margins with Innovative Product Lifecycle Costing

Demo Theater – Tue – 03:30 p.m. – 03:50 p.m. – Industries Campus – IN225

Grow your bottom line by identifying a product’s cost drivers at any point during its lifecycle. Learn how to calculate costs and quotations for new products quickly & precisely. Simulate & compare alternatives to pinpoint & harness cost-saving potential.  Speaker:  Ulf Petzel – Industry Solution Manager, SAP


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         Video credit:  Tennant Company via YouTube


IN33644 Gain Big Data Insights from IoT-Connected Machines

Interactive Session – Wed – 11:00 a.m. – 11:40 a.m. – Industries Campus – IN225

Create competitive value by using the Internet of Things (IoT) to connect critical assets. Learn how Tennant Company, maker of commercial cleaning equipment, relies on the IoT to track thousands of its machines at customer sites across America. Hear how Tennant extracts the insight needed to optimize service, maintenance, and lifecycle management.  Speaker:  Paul Wellman – CIO, Tennant Company

IN33651 Improve Quality and Service with IoT-Based Predictive Maintenance

Interactive Session – Wed – 11:00 a.m. – 11:40 a.m. – Industries Campus – IN224

Improve your manufacturing and quality processes using Internet of Things (IoT) techniques, sensors, and predictive analytics. Hear how Mohawk Industries Inc., a leading manufacturer of flooring products, is achieving these goals while enhancing customer satisfaction. Learn about the company’s journey and results to date.  Speaker:  Thomas Herold – Sales Engagement Manager, SAP

IN33670 Manage Costs and Quotations Better for Innovative and Engineered Products

Demo Theater – Wed – 01:00 p.m. – 01:20 p.m. – Industries Campus – IN225

Optimize product profitability by reimagining each step of your costing process, from the very early stages of a product’s lifecycle to its full maturity. Accelerate the quotation cycle, reduce time to market, and secure product margins with a product lifecycle costing platform that improves monitoring and control. Speaker:  Mukund Rao – Director, Automotive Business Unit – SAP

IN33675 Configure, Price, and Quote Complex Products and Parts Using E-Commerce

Demo Theater – Wed – 12:30 p.m. – 12:50 p.m. – Industries Campus – IN225

Demo Theater – Wed – 02:00 p.m. – 02:20 p.m. – Industries Campus – IN225

Increase sales efficiency by using self-service e-commerce portals to sell complex, configurable products, solutions, and parts directly to end customers and through dealers and distributors. Discover strategies for reducing errors in the configuring, pricing, and quoting process. Learn best practices for accelerating the quote-to-order cycle.  Speaker:  Harald Reitz – Product Owner, SAP Configure, Price, and Quote (CPQ)

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          Video credit:  GE Oil & Gas via YouTube

IN33647 Power Business Growth with Digital B2B E-Commerce and Simplified Quoting

Interactive Session – Wed – 03:00 p.m. – 03:40 p.m. – Industries Campus – IN225

Learn how a global powerhouse runs a thriving digital operation that fuels its growth. Discover how General Electric Oil & Gas uses business-to-business (B2B) e-commerce, along with enterprise resource planning (ERP) and other B2B tools. Hear how the company meets complex customer requirements using configure, price, and quote (CPQ) technology.  Speaker:  Ragena Thompson – SAP Progam Manager, GE Oil & Gas

IN33806 Simplify the Creation of Complex Solution Configurations

Demo Theater – Wed – 04:00 p.m. – 04:20 p.m. – Industries Campus – IN225

Shift from selling products to providing complete solutions without increasing business complexity. Learn how easy it can be to design intricate solution configurations that include hardware, software, and services.   Speaker: Steve Lenz – Global Product Owner, SAP CPQ for Solution Sales Configuration

Improve Efficiency with Collaborative Asset Management

Demo Theater – Thu – 01:00 p.m. – 01:20 p.m. – Industries Campus – IN225

Bring together the manufacturers, owners, operators, regulators, and service providers of the world’s assets in a cloud-based network available on a subscription basis. Learn how SAP Asset Intelligence Network serves as the Facebook of industrial machinery. See this large and powerful global registry of industrial information in action.  Speaker:  Rick Imber – VP, North America Center of Excellence, Line of Business at SAP


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       Video credit:  Caterpillar Inc. via YouTube


IN33629 Prosper with an Outcomes Approach in the Digitally Networked Economy

Panel Discussion – Thu – 03:30 p.m. – 04:10 p.m. – Theater 1

Capitalize on technological innovations to construct new business networks, real-time business processes, and entirely new business models that form the foundation for success in our digitally connected world. Create prosperity by shifting from a product focus to a services and business-outcomes approach that blurs traditional industry boundaries.  Speakers:

   – Davie Sweis – VP Web Business, Robert Bosch GmbH

   – Martin Groover – Enterprise Manager – Caterpillar Inc.

   – Orla Daly – Senior Director, IT Business Partner, EMC Corp.

   – Rich Richardson – VP and CIO, Spirit AeroSystems Inc.

   – Stefan Krauss – General Manager, Discrete Manufacturing Industries, SAP

Please don’t forget to stop by the Industrial Machinery and Components Demo Station and visit with IM&C experts and industry peers on the Industries Campus.

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          Photo credit:  Coldplay via SAP & ASUG 


And last, but certainly not least, please join us at the Amway Center on Thursday at 9:00 p.m. for Coldplay’s “Adventure Of A Lifetime.”  Experience one of the world’s most popular music acts, who recently performed at the NFL Superbowl in the US. Coldplay has sold more than 80 million copies of their six number one albums and won almost every major music award, including seven Grammy’s and eight BRITs.


Look forward to seeing you next week in Orlando.


David Parrish is the Global Director of Industrial Machinery & Components Solutions Marketing for SAP. Before joining SAP, David held various product and industry marketing positions with J.D. Edwards, PeopleSoft, and QAD going back to 1999. Prior to J.D. Edwards, Dave held transportation, warehouse, manufacturing, purchasing, and materials management roles in the industrial, automotive, and medical device sectors. Dave has a B.S. in Advertising from the University of Illinois-Urbana, an MBA in Transportation Management from the University of Colorado-Boulder, and a Certification in Production and Inventory Management (CPIM) from the American Production and Inventory Control Society (APICS).

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