How to use scores for behavior-based channel affinity and send time optimization (STO)?

[JanMatthes]

With SAP Hybris Marketing on-premise it is possible to calculate the e-mail affinity score for each contact by using e.g. e-mail open and click behavior. With this approach you can determine if and how often a contact opens mails and clicks on links within the mails and use this in segmentation to filter out contacts which do not open their mails or only focus on customers which are highly engaged because they have a high click rate..

 

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This offers: Flexible and powerful rules for limiting the traffic on certain channels based on contact behavior On-the-fly calculation of e.g. e-mail affinity score based on how often mails are open or clicked thru Usage of an out-of-the-box vocabulary for “success rate of contact”