Facebook Campaigns with success and cost tracking
Using SAP Hybris Marketing you can create Facebook custom audience campaigns, assign a budget and track the success:
- Manage campaigns which automatically create Facebook custom audiences
- Plan the spend of your campaign
- Analyze planned spend, people reached and objective dependent KPIs such as clicks, impressions or page likes
- With our on-premise deployment you can additionally build your own reports on the aggregated success data using e.g. SAP Lumira.