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Author's profile photo Mark Osborn

Top 5 Reasons Consumer Products Executives Should Attend SAPPHIRE NOW

SAPPHIRE NOW, scheduled for May 17th-19th in Orlando, is now only a few weeks away and we couldn’t be more excited.  The keynote presentations, session content and networking opportunities at SAPPHIRE NOW 2016 will be better than ever before, so we sincerely hope you’re planning to join us in Orlando.  If you are, or even if you’re still deciding whether or not to attend, here are the top 5 reasons SAPPHIRE NOW 2016 will be a must-attend event for all Consumer Products executives.

100+ Consumer Products Sessions

There are currently 110 sessions related directly to Consumer Products at SAPPHIRE NOW and ASUG across three Campus Areas and three Content Areas on the SAPPHIRE show floor and ASUG breakouts.  These sessions range in topics from industry-specific innovations to Cloud-based solutions, platform opportunities SAP S/4HANA, analytics, the Internet of Things (IoT), and much, much more.  To give you a sense for what’s available, check out the Consumer Products Sample Agenda.  For a more detailed view of all Consumer Products-related sessions available at SAPPHIRE NOW and ASUG, take a look at the full Consumer Products Agenda in the Session Catalog and leverage this information to develop your own personal schedule for session participation via the SAPPHIRE NOW Agenda Builder.

Consumer Products Focused Innovation Sessions

Included in the Consumer Products sessions highlighted above are a number of sessions focused exclusively on innovations with SAP for consumer products including Interactive Sessions with WhiteWave Foods on how the company is empowering its sales leaders while overhauling its trade management processes and Edgewell Personal Care on the company’s journey to digital transformation.  In addition to these, we’ll also be hosting demo theater sessions Trade Management, Omnichannel Commerce, Demand Driven Supply Planning, Demand Signal Management and Commodity Management. 

And, at ASUG we’ll be featuring presentations from A.O. Smith about its use of SAP Transportation Management, Johnsonville Sausage’s experience with SAP Extended ECM by OpenText, PepsiCo’s upgrade to the SAP Business Suite powered by SAP HANA, AB-InBev’s implementation of SAP APO, McCain Foods network optimization using Supply Network Planning and more.  Information on all of these SAPPHIRE NOW and ASUG  sessions is available in the full Consumer Products Agenda in the Session Catalog.

2x More Consumer Products Registrants Than Any Other Industry

In addition to the invaluable content opportunities and keynote sessions available this year, your opportunity to meet and network with other Consumer Products executives will be unparalleled.  Currently, Consumer Products registrants for SAPPHIRE NOW are more than double that of registrants from the next largest industry in terms of registrations.  Through ASUG sessions, SAPPHIRE NOW sessions across the campus areas on the show floor, the Customer Contact Center, evening receptions and other social opportunities, you’ll have more opportunity to network and share with best practices with your Consumer Products counterparts than any other industry represented at the event.

3 Campus Areas and 3 Content Areas

This year, the SAPPHIRE NOW show floor will be divided into three campus areas and three content areas.  The campus areas include, first, the Industries Campus, where you’ll find the Consumer Products Campus Area along with other related industries including Retail, Wholesale Distribution and Life Sciences.  Next, the Lines of Business Campus where you’ll find additional industry-related sessions across various lines of business including Innovation and R&D, Procurement, Manufacturing, Supply Chain, Sales, Marketing, Finance and Human Resources.  In addition to these, the SAPPHIRE NOW show floor will also feature three new content areas including the SAP Digital Business Services Area, the SME Solutions and Partner Innovations Area and the ASUG Hub area.

Incredible Keynote Presentations

Tuesday May 17th will feature a number of high-profile keynote presentations, kicking off with the SAPPHIRE NOW opening keynote by SAP CEO Bill McDermott, and followed by afternoon keynote presentations featuring Steve Wozniak, co-founder of Apple, Welby Altidor, Executive Director of Creations for Cirque du Soleil, Geoff Scott, ASUG CEO, and Keith Sturgill, ASUG Vice Chairman.  On Wednesday May 18th, members of the SAP Executive Board Bernd Leukert, Rob Enslin and Steve Singh will deliver the opening keynote presentation.  And, on Thursday May 19th, Prof. Hasso Plattner, Chairman of the SAP Supervisory Board, will deliver the closing keynote.

And, as a sixth bonus reason to attend SAPPHIRE NOW and ASUG…


Fresh from their appearance at the Super Bowl halftime show, Coldplay will be the concert headliners closing SAPPHIRE NOW and ASUG on Thursday evening, May 19th.  Don’t miss this “Adventure Of A Lifetime”. Experience one of the world’s most popular music acts. Coldplay has sold more than 80 million copies of their six number one albums and won almost every major music award, including seven Grammy’s and eight BRITs.

Don’t miss this great opportunity to learn about all things Consumer Products, to network and share best practices with your industry peers, discover new innovations and opportunities across the campus and content areas, enjoy engaging presentations from high-profile keynote speakers, and, finally, to have some fun with great music!

To learn more, visit the SAPPHIRE NOW and ASUG site for more information.  And, if you haven’t already, register now.  We look forward to seeing you in Orlando!

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