Does SBEE require a separate License when being used as part of SAP Hybris Marketing?

This blog was originally posted in April 2016. The information published then is not valid as content anymore, links and other information have been updated in the meantime.

The Marketing Executive Dashboard provides analytical capabilities for Executives as well as for Manager. For exposing results in Marketing Effectiveness, it makes use of the SAP Smart Business Executive Edition (SBEE), which must be installed as part of SAP Hybris Marketing Insight.

Quite frequently the following question is raised: Is there a separate license key needed for SBEE?

Fortunately SAP Hybris Marketing contains a HANA License, which can be used for data which are part of SAP Hybris Marketing. With this License customer are also allowed to use SBEE, i.e. for analyzing data which are loaded into the Marketing Effectiveness Foundation. Of course also data which are generated for Marketing, like Contacts, Interests, Interactions, Target Groups or Campaigns can be analyzed by means of SBEE, and all custom data which are needed for the Marketing processes itself, like custom specific data for Segmentation, can be analyzed as well.

However if a customer loads other foreign data into the underlying HANA Data base, without the use of the Netweaver ABAP Application Server, it is not allowed to use SBEE for analyzing those data.