With SAP Hybris Marketing campaign management you can not only send out personalized and product specific mailings but also manage permissions, subscriptions and contact data using self-service landing pages.
To do this you need to:
- Setup a newsletter subscription list (with optional limits per channel) using the communication categories.
- Design and deploy a registration landing page.
- Compose the personalized e-mails with e.g. with dynamic product content
- Segment your customers and define the target group by subscriptions, products etc.
- Setup and execute the campaign
- Track the success by mails send, opened and links clicked.
Below you find a demo on how this works: