How can I manage personalized product newsletters and track subscribers with success?
With SAP Hybris Marketing campaign management you can not only send out personalized and product specific mailings but also manage permissions, subscriptions and contact data using self-service landing pages.
To do this you need to:
- Setup a newsletter subscription list (with optional limits per channel) using the communication categories.
- Design and deploy a registration landing page.
- Compose the personalized e-mails with e.g. with dynamic product content
- Segment your customers and define the target group by subscriptions, products etc.
- Setup and execute the campaign
- Track the success by mails send, opened and links clicked.
Below you find a demo on how this works: