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Author's profile photo David Sweetman

Driving Sustainable Business Differentiation From IoT Strategies

Digital business models are proving to be incredibly disruptive. Industry boundaries are blurring. Embedded software is changing everything. Customers are demanding solutions that are highly scalable, secure, robust, and always on. The commerce experience must be seamless, and the technology powering is all must be invisible. Meeting these expectations demands new strategies and services for consumption, delivery, and integration that reduce risk, add value, and can be sustained beyond prototypes.

Driven by hyperconnectivity and the science of Big Data, the Internet of Things (IoT) is helping business models adapt to this new environment. Flexible and integrated business process built on a digital core of enterprise resource planning (ERP) solutions is the first step to running in real time and integrating predictive analytics, Big Data, and mobile technologies. Information is analyzed quickly with in-memory systems – enabling people to detect trends and work smarter and more efficiently.

How can companies embrace these capabilities to meet their unique innovations and industry practices? Recent research reveals that simple, seamless, and personalized customer engagements is the best approach. According to a recent Ovum study, the most successful long-term strategies consider current and future IT landscapes and optimize a path that includes IoT-enabling applications, platform, and services.

Hear more about this research and learn from over 500 organizations that tackling the challenges of developing a sustainable digital transformation strategy. Join our Webinar on April 21, 2016.

From lessons learned to road map

While Ovum’s findings are eye-opening, this is only one of many steps in your digital transformation journey. The key is taking those lessons and turning them into an effective IoT road map.

At this year’s SAPPHIRE NOW, our goal is to give you the guidance you need to create and execute an effective strategy that will disrupt your competition and wow your customers. Check out these sessions at SAPPHIRE NOW to see what’s in store for you.

Reimagine Business Models and Shift From Product Selling to Service Selling

Explore new business models and grow your business. The Internet has fueled the growth of the as-a-service business model for IT infrastructure (infrastructure as a service) and software (software as a service) companies. Learn how the Internet of Things now enables “anything as a service” business models for all kinds of products.

Develop, Plan, and Implement an Innovative Asset Strategy with IoT

Deliver industrial-strength, IoT business models and processes that work with integrated networks and supply chains. Achieve a competitive edge for retention, expansion, and new-market development with clearer insight in asset usage.

Join us at our Ovum research Webcast and SAPPHIRE NOW. Whether you’re just getting started, shifting the direction of your digital transformation journey, or learning what’s next, this is your chance to see how the IoT can give your business that edge it needs.

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