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How can I use SAP Hybris Marketing dashboard (aka SBEE) to analyze campaign e-mail success?

UPDATE: SAP Business Objects Cloud replaces Smart Business Executive Edition (SBEE). Check this video to learn more:

 

 

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With the SAP Hybris Marketing Executive Dashboard you can use a couple of predefined sample reports and dashboards but it is also possible to design own dashboards as an analytics key user in SAP Hybris Marketing on-premise and to deploy it to marketing experts or the management. Here is a demo on how a simple e-mail success dashboard might look like and how to adapt it.

 

The dashboard consumes the standard campaign metrics SAP HANA view which can also be consumed with tools like SAP Lumira in on-premise or private cloud deployment.

 

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