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Author's profile photo Jan Matthes

How can I use SAP Hybris Marketing dashboard (aka SBEE) to analyze campaign e-mail success?

UPDATE: SAP Business Objects Cloud replaces Smart Business Executive Edition (SBEE). Check this video to learn more:

 

 

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With the SAP Hybris Marketing Executive Dashboard you can use a couple of predefined sample reports and dashboards but it is also possible to design own dashboards as an analytics key user in SAP Hybris Marketing on-premise and to deploy it to marketing experts or the management. Here is a demo on how a simple e-mail success dashboard might look like and how to adapt it.

 

The dashboard consumes the standard campaign metrics SAP HANA view which can also be consumed with tools like SAP Lumira in on-premise or private cloud deployment.

 

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      Author's profile photo Maris Sauka
      Maris Sauka

      Jan,

      we have a hybris Marketing 1511 edition. How we can get this nice dashboard?

      Regards,

      Maris

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Hi Maris,

      you can define it on your own if you have the key user privileges and also the HANA privileges. Go to data sources and search for the campaign metrics view and then use it to define your semantic (e.g. your chart).

      Cheers

      Jan

      Josef Ehbauer: Do you want to shed more light?

      Clipboard04.jpg

      Author's profile photo Former Member
      Former Member

      Jan,

      Thank you for this very useful article. We didnt know that SBEE is available along with yMarketing, and we are exploring this now!! 🙂

      Can we define our own views to be included as data sources?

      Is there any documentation which is available for including new data sources?

      Thanks again!

      Ajit

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Hi Ajit,

      yes, this is possible. See the screenshot:

      /wp-content/uploads/2016/06/own_data_source_974529.jpg

      You find the documentation for SBEE here:

      SAP Hybris Marketing - 1605

      Cheers

      Jan

      Author's profile photo Former Member
      Former Member

      The link is unfortunately timing out!

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author
      Author's profile photo Former Member
      Former Member

      Is there any way we can increase the size of each of these component boxes. It seems that there is a maximum limit to the no. of items that each component can hold.

      Author's profile photo Josef Ehbauer
      Josef Ehbauer

      Hi Ajit,

      for the list which you put on the component, there is only limited space, however in addition you can use multiple explore modes which can be rached from the component in order to give a complete overview about the results.

      Regards, Josef

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Josef Ehbauer Anything to add?

      Author's profile photo Maris Sauka
      Maris Sauka

      Jan,

      as it seems based on my observations with a trial system, this dashboard is not available in Marketing cloud edition. Is it so or its just not activated?

      There is a dashboard, but it does not show any analytics for campaigns.

      Maris

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Hi Maris,

      you are right it is not part of standard delivery but it took me not more than an hour to define ist based on the standard mail analytics hana views.

      Cheers

      Jan

      Josef Ehbauer: Do you want to sehd more light on how to build own reports with BobJ Cloud, S/4 query builder etc.?

      Author's profile photo Former Member
      Former Member

      Hi Jan,

      Can we use Marketing Executive Dashboard without BoC scope item is selected in Hybris Marketing Cloud version?

       

      Thanks and regards,

      Dinesh.

      Author's profile photo Karina Herrmann
      Karina Herrmann

      Hi Dinesh,

      with 1705 Marketing Cloud Release the Marketing Executive Dashboard runs on BOC. SBEE as analytical client will not be supported any longer.

      As users want to access the Marketing Executive Dashboard also from within Marketing Cloud the scope item has to be selected.

      Regards, Karina

      Author's profile photo Former Member
      Former Member

      Hi Karina,

      Thanks for the information.

      It means that "SAP Hybris Marketing Cloud Integration with SAP BusinessObjects Cloud" should be in scope to use Marketing Executive Dashboard.

      Thanks and regards,

      Dinesh.