Here is an overview on some highlights which are new in campaign management in the 1602/03 release either as part of S/4Hana public cloud or on-premise/private cloud:
- Optimized look & feel for campaign automation and marketing content:
- Extended trigger-based marketing allows any interaction type as start trigger (for S/4 HANA customizing by Service Center might be required)
- Live target groups for real-time filtering of contacts & interactions in trigger-based marketing
- Segmentation with interaction timestamps:
- Personalized and configurable target group columns
- Paid Search Campaigns
- Send-on-behalf with personalized signature for Sales/Service employees:
- Advanced landing page personalization or mail & websites
- Sending of SMS, Facebook Campaign & double opt-in also in S/4HANA
- Enhanced Lead Management with SAP Cloud for Customer
- File export history in campaigns
- SAP Managed Tags:
| User | Count |
|---|---|
| 4 | |
| 2 | |
| 2 | |
| 2 | |
| 2 | |
| 1 | |
| 1 | |
| 1 | |
| 1 | |
| 1 |
