What’s new in SAP Hybris Marketing Campaign Management 1602/03

Here is an overview on some highlights which are new in campaign management in the 1602/03 release either as part of S/4Hana public cloud or on-premise/private cloud:

• Optimized look & feel for campaign automation and marketing content:
  
• Extended trigger-based marketing allows any interaction type as start trigger (for S/4 HANA customizing by Service Center might be required)
• Live target groups for real-time filtering of contacts & interactions in trigger-based marketing
• Segmentation with interaction timestamps:
  
• Personalized and configurable target group columns
• Paid Search Campaigns
  
  
• Send-on-behalf with personalized signature for Sales/Service employees:
  
  
• Advanced landing page personalization or mail & websites
• Sending of SMS, Facebook Campaign & double opt-in also in S/4HANA
• Enhanced Lead Management with SAP Cloud for Customer
• File export history in campaigns