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Author's profile photo Jan Matthes

What’s new in SAP Hybris Marketing Campaign Management 1602/03

Here is an overview on some highlights which are new in campaign management in the 1602/03 release either as part of S/4Hana public cloud or on-premise/private cloud:

  • Optimized look & feel for campaign automation and marketing content:
  • Extended trigger-based marketing allows any interaction type as start trigger (for S/4 HANA customizing by Service Center might be required)
  • Live target groups for real-time filtering of contacts & interactions in trigger-based marketing
  • Segmentation with interaction timestamps:
  • Personalized and configurable target group columns
  • Paid Search Campaigns

  • Send-on-behalf with personalized signature for Sales/Service employees:

  • Advanced landing page personalization or mail & websites
  • Sending of SMS, Facebook Campaign & double opt-in also in S/4HANA
  • Enhanced Lead Management with SAP Cloud for Customer
  • File export history in campaigns

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