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Author's profile photo Ingo Woesner

MDG for Articles becomes partner solution “SAP MDG, RFM extension by Utopia”

Dear Retail community,

SAP Master Data Governance (MDG) applications provide end-to-end processes for the entire master data lifecycle, covering central governance and consolidation. MDG helps to empower business agility with HANA-based analytics and consumer-grade user experience. It is built on a strong foundation to provide improved business efficiency and process flexibility, enabling simplification.

Out-of-the-box MDG applications are

  • SAP MDG for Financial data (financial accounting / consolidation data, companies, profit & cost centers)
  • SAP MDG for Supplier data (corporate, company, and purchasing related data, partner functions)
  • SAP MDG for Customer data (corporate, company, and sales related data, partner functions)
  • SAP MDG for Enterprise Asset Management data (equipment, functional location data, MRO bills of material)
  • SAP MDG for Material data (corporate, sales org, plant, storage, warehouse, valuation & costing data)
  • Vendor, …, and some more.

All SAP MDG applications are industry generic based on standard SAP ERP, which caused massive restrictions in SAP IS Retail businesses in case of Material Master. All other generic domains can be used without restriction.

This is when MDG for Articles was born, a SAP Retail specific consulting offering, featuring Retail Article Master as a new domain  for SAP MDG.


While this consulting solution covered SAP Retail specific article master data, it still was no SAP Standard solution, hence it was not on the SAP Global Price List, and wasn’t covered by SAP standard support and maintenance contracts.

This issue has now been solved:

Utopia Global Inc., a leading partner in Master Data solutions based in the US, has transferred MDG for Articles into their official Utopia product portfolio, and will ensure customer support, maintenance and continuous improvement.

As a consequence, the ex-consulting solution was renamed into “SAP Master Data Governance, retail and fashion management extension by Utopia”, or simply “MDG-RFM”.

The Utopia solution is listed on the SAP Global Price List.

Link to SAP Service Marketplace

Link to Utopia product page



Dr. Ingo Woesner

Global Director, Outbound Product Management Retail Omni-Channel


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      Author's profile photo Ingo Rothley
      Ingo Rothley

      Thanks for sharing. For SCN users who have also access to SAP Service Marketplace, please find additional information on SAP MDG-RFM extension by Utopia here.

      BR, Ingo

      Ingo Rothley

      Product Manager MDG

      SAP SE

      Author's profile photo Former Member
      Former Member

      Hi Ingo - many large retailers use GS1 data pools for new article creation.  Is there any standard capability in the new MDG-RFM extension by Utopia for integrating with GS1 GDSN's - for example a GS1 adapter (similar to the GDS 2.1 feature in SAP Netweaver MDM)?



      Author's profile photo Ingo Woesner
      Ingo Woesner
      Blog Post Author

      Hi Doug,

      MDG-RFM does not offer specific functionality for GDS inbound or outbound.

      You can leverage some of the generic import functionality to load data from any source into MDG.

      But we are already aware of the specific requirements e.g. around GDSN/GS1 and existing NW-MDM based solution for outbound (focused on CP) and the solution for inbound processing (to retailers).

      Best regards,


      Author's profile photo Michael Hellkvist
      Michael Hellkvist

      Earlier (late last year) it was a discussion about an MDG-A (IS Retail articles) + an add on for FMS articles. Are these both now delivered in ONE add on?? (RFM extension) and can be used even if you have not activated the FMS parts? (but activated ISRetail)

      Author's profile photo Ingo Rothley
      Ingo Rothley

      Hi Michael,

      the first version of MDG-RFM 6.0 does not cover FMS yet. All versions are compatible with FMS, even the first version can be enhanced on project base. For the next version it is planned to offer a first out-of-the-box enablement of FMS parts.

      And of course the MDG-RFM can be used on a "plain" ISRetail - this is the primary target group.

      BR Ingo

      Ingo Rothley

      Product Manager MDG

      SAP SE

      Author's profile photo Vikrant Kaushik
      Vikrant Kaushik

      Hi Ingo,

      Can you please let me know if any standard contents are available to use in PI/PO for integration with Non-SAP PLM systems.