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The question is not if our customers will start a digital transformation, the question is when and how they will kick it off. The upcoming SAPPHIRE NOW 2016 event – co-located with ASUG Annual Conference – will help customers with this journey. Strategic topics of the conference include SAP HANA Platform, Human Capital management, Customer Engagement & Commerce, Business Networks, Internet of Things, and of course the Digital Core with SAP S/4 HANA and SAP S/4 HANA Cloud Edition as the centerpiece.

We will prepare our customers for whatever is next. The event is THE place to discuss the digital transformation, see it live in action, and connect and network with a wide range of experts, peers and fellow visionaries. The 2016 SAP Service and Support presence at SAPPHRIE NOW will have a completely different format compared to previous years. It has evolved into a campus-like area, even bigger than last year. We have a brand new storyline focusing on delivering the digital transformation end-to-end.

Let’s take a closer look at our service and support setup. The two main areas of the center will focus on the digital transformation end-to-end (i.e. what we offer) and on the digital transformation delivery (i.e. how we deliver). More specifically, within the what-area we teach our customers to re-imagine everything, to then move on by deep-diving into selected focus topics. Then within the how-area we are educating our customers alongside the lifecycle view. To not confuse you any more here’s a snapshot to visualize the service and support demo area (though please note that this may still be subject to change):

SAP_Service_and_Support_Center_2016.jpg

I reached out to Oliver Huschke who is the global service and support lead for the event to get more insights and here’s what I found out:

“With this year’s setup we changed the way in how to present the value of service and support. We didn’t start inside-out as this has been done in the past – we started outside-in, putting the customer in the middle and building a storyline that is fully meeting the customers’ expectations and requirements and even more, a story that guides the customer through the value provided by service and support as one organization. This is what will make SAPPHIRE NOW 2016 very special and remarkable. This year we have more than 50 expert sessions helping our customers understand how service and support guides them on their digital transformation journey. We have many customers presenting their success story with service and support and who could convince our customers better than their peers, who are sharing their success stories, lessons learned, and best practices? The team and I, we can all hardly wait for SAPPHIRE NOW 2016 to begin!”

Special thanks to Oliver for sharing these insights. I’m sure that many smart colleagues have been putting the thinking caps on to ensure that attending customers will have the best SAP service and support experience at the conference ever.

Learn more about the SAP Service and Support Center at SAPPHIRE NOW here. Stay in the conversation by following our social channels: YouTube, Twitter, LinkedIn, Facebook, SlideShare.

Benjamin Wilk is the social media ambassador for SAP Support and he is part of the SAP Global Service & Support organization.

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