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Author's profile photo David Parrish

Join Us in Chicago for GAME PLAN Customer Engagement and Commerce Forum


Game Plan 2015, the B2B E-Commerce Forum, was a huge success with more than 250 attendees, and featuring speakers from industry leaders like General Electric, Alcon Laboratories, Cintas Corporation and many others.  Not everyone was lucky enough to be able to break away and attend this exciting conference last year, which is why we’re taking Game Plan “On the Road” in 2016!

Join us in Chicago on March 1, 2016, and you’ll get to hear from Forrester on their latest B2B Buyer Expectations & Behaviors study, industry experts from SAP Hybris, Accenture Digital, Fjord Chicago Studio, and leaders from industrial manufacturing companies just like yours. Check out the agenda below and come network with your peers as we all build our Game Plan for success in 2016.



9:30 A.M.Registration

10:00 – 10:15 A.M.Welcome & Introduction

Jay Dettling, Accenture Digital

10:15 – 11:00 A.M.B2B Buyer Expectations & Behaviors

Andy Hoar, Forrester

11:00 A.M. – 12:00 P.M.Customer Engagement Vision & Strategy

Brian Walker, SAP Hybris

12:00 – 1:00 P.M – Lunch

1:00 – 1:30 P.M.Website Personalization: Why You Can’t Afford Not to Get Personal

Jeriad Zoghby, Global Manager, Personalization and Media Optimization, Accenture

1:30 – 2:00 P.M.10 Step Guide to B2B Digital Transformation

John Fisher, Brian Diehl – SAP Hybris

2:00 – 2:15 P.M. – Break

2:15 – 3:00 P.M.2016 Top Trends in Service Design and Experience

Bill Shea, Group Director, Fjord Chicago Studio

3:00 – 3:45 P.M.Digital Customer Engagement Panel

Jay Dettling – Accenture Digital, Andy Hoar – Forrester, Brian Walker – SAP Hybris

3:45 P.M.Wrap up

Jay Dettling – Accenture Digital / Brian Walker – SAP Hybris


To register for this event, please click here and then scroll to the bottom of the page. 

If you have any questions, please email

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