What’s New in SAP Business ByDesign as of February 2016: Lead Generation from Campaign Response Upload Template

In this blog, we’d like to introduce you to one of the things that are new or have been changed in the February 2016 version of SAP Business ByDesign.

Of course you can find more information in the What’s New in SAP Business ByDesign documentation, which is available online or as a pdf.

Today, we are going to talk about lead generation from Campaign Response Upload Template.

Previously, the leads were created manually or through a pre-defined Excel template. With this upgrade, you can now initiate generation of leads automatically from the Campaign Response Upload Template using response options which are flagged for lead generation.

To do so, go to Marketing work center and then Campaigns sub-view.

Create a new campaign and define the response options under the Response Options tab.

You can add a new response option and select the Generate Leads indicator.

Once the campaign is executed and responses are received from the customers, you can upload the responses to the system through the campaign response upload template using the response options. The system creates leads for those response options which are flagged for lead generation.

Are you familiar with the What’s New video in SAP Business ByDesign? You can have a look at it here