Product Recommendation for SAP Retail Omni-Channel Commerce

Dear Retail community,

Introducted with SAP Hybris Marketing 1508, SAP Hybris Product Recommendation provides personalized, context relevant product recommendations in real-time and is well integrated with the Hybris Commerce WCMS application.

Read what’s in for Retail Omni-Channel Commerce scenarios:

1602 release: Product Recommendation

SAP Hybris Marketing has been seen major improvements in usability and flexibility in segmentation down to minutes, triggering by virtually all possible customer interactions and events, and flexibility in the marketing execution.

Also Product Recommendation application has seen further enhancements and new features with 1602 release:

Marketing Expert can now maintain the recommendation models through scenarios in order to provide recommendations in different channels

New capabilities

new model templates and algorithms
Define the maximum number of recommendations to be returned by each step/algorithm
Define the algorithm generation refresh rate
Easily identify when a model has failed to be generated

Find more details in the Hybris Marketing Application Help.Benefits for customers

Be aware when model generation failures occur
Control how many recommendations can be returned by a model
Always consider the latest customer activity by specifying when a model can be refreshed

1508 release: Product Recommendation

SAP hybris Marketing 1508 provides important enhancements to personalized product recommendations:

Support for the SAP HANA Rules Framework (HRF) in addition to the existing predictive algorithms
SAP Fiori based UI for the marketer for a rule based influencing of product recommendation results