Digital transformation is the key work now in every organizations weather it is big MNCs or SMEs. Organization are going to be more customer oriented. As per the market research the E-Commerce market is fastest growing but its contribution or share in retails market is less than 10% of . This is unique combination .This means this industry has a huge opportunity to grow.This is true for both the section (Business to business and Business to Customer ) of E commerce industry.
Digital access enhances the buying opportunities of consumers.Mobiles apps are now the major medium of purchase rather than the desktops. Even few retails are stops the selling through desktops and concentrated on apps only purchases.