Welcome Back!
Welcome to the Q1 2016 edition of the SAP CRM (On-Premise) quarterly update. It’s hard to believe that another year is over already and that we're already two months into 2016. I hope that you had an enjoyable, relaxing and refreshing holiday break. And now that you're back to work and ready to tackle new challenges and projects, I hope you can take advantage of some of the exciting new information highlighted in this post!
SAP CRM Continuous Innovation
As we mentioned in the SAP CRM Update: Q3, 2015 not only has SAP has committed to continue supporting SAP CRM through at least 2025 via mainstream maintenance, but SAP is also still actively investing in SAP CRM via quarterly releases with new functionality and enhancements. In October of Q3 SAP released EHP3 SP10, which introduced several updates such as: visualization of account search result list via GIS map integration, prevention of inadvertent deletion of contact persons that are still linked to active accounts, as well as various industry-specific enhancements for the Utilities sector. You can find the full details of what’s included in SP10 here. And then on Jan 21 we released the next enhancement package for CRM 7.0, EHP4.
However, support packs and enhancement packages are not the only ways that SAP CRM is delivering new innovations to customers. We are also continually developing and releasing new features via SAP Notes based on requests submitted by customers as part of the SAP Customer Connection program. As described in this recent blog post, SAP just released fifty-six (56) new customer-requested CRM enhancements as part of the CRM2015 Customer Connection program.
That’s nearly twice as many enhancements as were delivered last year for the CRM2014 edition of the program. And just recently on Feb 4, we announced that for the CRM2016 round of the Customer Connection program, SAP will is planning to hopefully roll out about 100 more additional customer-requested enhancements! A full list of all SAP enhancements, including those from Customer Connection program, can be found in the SAP Improvement Finder tool.
In addition to the customer-requested enhancements delivered via the SAP Customer Connection program, SAP is also working on some other new innovations and products. Here are a few highlights of what's new and what's coming:
Screenshot of new "Fiori-style" Blue Crystal UI theme for SAP CRM
Screenshot of next-gen Customer Engagement Center (CEC) on YaaS
Industry Spotlight: Consumer Products Trade Promotion (TPx) – Customer Business Planning (CBP)
One of the strengths of SAP CRM has always been our industry focus – especially in sectors where end-to-end integration across the SAP landscape is a key differentiator over the competition. One such example is in the Consumer Products (CP) Sector with the Trade Promotion portfolio. The SAP Trade Management suite is very strategic in the CP portfolio. It has been an integral part of SAP CRM since 2001. With each CRM release we’ve continued to enhance the capabilities with market-leading processes such as: Funds & Claims, embedded analysis with Trade Promotion Effectiveness (TPE), Promotion Prediction & Optimization capability (TPO) and – in more recent times – tight integration with Demand Signal Management (DSiM).
The TPM suite now offers a variety of deployment options as well, exploiting the flexibility the HANA Enterprise Cloud and subscription pricing. There are now in excess of 100+ customers, with over 16,000 users promoting billions of Dollars/Euros through our TPM solution. TPM continues to be an area of innovation; we are extremely excited about the latest enhancement – Customer Business Planning – released earlier in October this year. Customer Business Planning fills the largest functional gap in our solution, and it is changing the conversation with customers of all sizes around the globe. Click here to read this blog post for full details.
Register for SAP Insider CRM2016 Conference (Las Vegas, NV, Mar 21 - 23)
Join me and several hundred other SAP customers, partners, and product experts at the CRM2016 SAP Insider conference in Las Vegas, Nevada, Mar 21 - 23.. I'll be giving two presentations -- one on SAP Fiori for CRM and the other on What's New in SAP CRM. Click here for full details.
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