Simplicity in Retail Fashion: Style is Forever
Today’s fashion industry moves at lightning speed. Trends change faster than customers can say “Salvatore Ferragamo.” As a retailer, it’s imperative that you keep up with the rapid changes of this increasingly challenging field.
That’s where SAP comes in.
Whether you need help reducing time to market, meeting customer demands, gaining insight on key business decisions, or addressing planning and delivery issues, SAP has the solution your enterprise needs to Run Simple.
In fact, a number of today’s top fashion retailers are realizing their goals with innovative SAP software.
Brooks Brothers Simplifies the Customer Experience.
Brooks Brothers, founded in 1818, is the oldest retailer in North America. The men’s luxury clothier currently operates more than 600 stores worldwide. In an effort to improve and simplify the customer experience in today’s omnichannel world, the company recently launched the Brooks Brothers Global Transformation program.
Using SAP software, the retailer was able to implement a more efficient global supply chain and identify key gaps in its existing technology footprint. In addition, Brooks Brothers has gained enhanced visibility into its inventory and financial systems. Through the creation of a universal customer master database, the retailer can now better understand its customers, their purchase histories, and their preferences in a real-time manner.
Adidas Drives Innovation and Personalization
Becoming a true omnichannel company is a challenge for any retailer. Adidas, a leading athletic gear retailer, is overcoming this challenge with the help of the SAP Fashion Management application. This software, powered by the SAP HANA platform, enables the company to:
- Track items from its factories to its stores or e-commerce customers
- Improve the accuracy of its reporting processes
- Gain more insight on customer demands
The retailer is also using SAP technology to roll out Mi Adidas, an initiative that allows consumers to customize shoes or clothing with their names or color schemes of their choosing.
Salvatore Ferragamo Provides Luxury Digital Service to Customers
Italian luxury goods company Salvatore Ferragamo specializes in clothing, shoes, eyewear, and watches. Since its founding in Florence in 1927, the retailer has expanded throughout the world. Today, there are more than 550 Salvatore Ferragamo stores across Europe, America, and Asia.
Through the adoption of SAP HANA, Salvatore Ferragamo has been able to radically simplify its IT infrastructure. Now, with a single database of information, the company can improve its decision-making processes, enabling the retailer to offer better, more personalized, and targeted customer promotions.
And don’t forget to join SAP Retail at booth #1921 at NRF 2016 – Retail’s BIG Show – from January 17–20 in New York City, where you will have the chance to meet with industry experts and learn even more about today’s increasingly challenging retail fashion industry. Check out the SAP NRF Resource Center to find out the latest information on customer speakers, SAP’s Sunday keynote session, solution showcases, and networking opportunities.
Kathryn Ferguson is leading Retail Marketing across North America at SAP. You can also follow her @KathFerg on Twitter.