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Author's profile photo Marko Lange

Digital Transformation in Chemicals – the example of Precision Farming

Ninety percent of CEOs believe they must digitize their business – but does digital transformation really have a huge impact on a mature industry like chemicals? Digital Transformation will also change the chemical industry. The most extreme change you can think about is the change (or loss?) of established business models. This can be seen already in the agrochemical sector around digitalization of farming. In future provider of agrochemicals will sell yield instead of products adding applications and services to their products which provide farmers with prescriptions for the right use of agrochemicals to achieve higher yields with less input. Those services and apps will decide competition not the price and quality of products alone. But how can this look like? The following video shows how farmers can be supported making use of SAP´s HANA cloud platform (SAP HCP) Precision Farming “Digital Experience”

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