Earlier I wrote about this Call for Speakers: Abstracts Now Being Accepted for ASUG Annual Conference 2016
Having worked with ASUG’s Jennie Moreau the last few years, I pulled together these tips from her – I hope they help you as much as Jennie has helped me, which is a great deal.
Figure 1: Source: ASUG
These guidelines apply to SAP, customer, and partner stories
ASUG doesn’t want any blatant marketing but how does your presentation solve problems
Be sure you enter your abstract in the right track – we call it “track authentication”
Be sure to obtain a peer review of your abstract – does it make sense?
Ideally get your customer/user to submit for the conference
Figure 2: Source: ASUG
Tips from Jennie – think – “Who is the audience” when writing your abstract.
- What is their level of experience (beginner, expert, middle mgr.)?
- What do they know or believe in that you can build on?
- What do they know or believe in that you have to overcome?
- Do you have shared experience? Stories?
- What are they like? (think through a day in their shoes)
- Why are they here?
- What’s in it for them?
Figure 3: Source: ASUG
As Figure 3 shows, a catchy title helps, along with fresh content. An example of a catchy title, as provided by ASUG, is “Building the Business Case ‒ How Jazz Aviation’s BI Program Took Flight”. It is creative, mentions the customer name in the title, and explains what the presentation is about.
For the ASUG BI area, we conducted a member survey – and top choices for what members want to hear are customer stories and roadmaps.
Track: Business Intelligence, Business Warehouse, SAP HANA (BI/BW), Big Data, Cloud Analytics
Sub-topic areas are as follows:
o BI/BW/HANA: Enterprise Data Warehouse & in-memory: BW, BW on HANA, HANA, Big Data, Suite on HANA (Live)
o BI: Strategy: Roadmaps, strategy, upgrades, SAP Integration with BI4x
o BI: Reporting: Web Intelligence, Crystal Reports
o BI: Dashboards & Applications: Dashboards, Design Studio
o BI: BI Platform, Security, Mobile BI (platform) and Semantic Layer
o BI: Analysis: Analysis Office/OLAP/Business Explorer (BEx)
o BI: Agile Visualization: BusinessObjects Explorer, SAP Lumira, Predictive Analysis, Cloud Analytics
So don’t forget to submit – the deadline is December 30th.
Could this be you, presenting in May in Orlando?