As Head of Brand Journalism for SAP, I have the incredible opportunity to work with hundreds of SAP employees who need help telling their stories while getting them noticed on popular destinations like the SAP Business Trends community.
Yes, this is technically a community “space”, but over the years, I’ve noticed a sizable jump in not only the volume of content, but the quality and engagement as well. Over 500 posts have generated about 1.1 million organic page views (and thousands of social shares) on SAP Business Trends this year and I’d say that qualifies as a community unto itself.
And what an influential community it has become!
Some of the original content that appears here first, feeds into critical channels and content initiatives at SAP, like our sister sites the SAP News Center and SAPVoice on Forbes to name just a few. SAP’s most senior executives also get involved on SAP Business Trends: Bill McDermott, Robert Enslin, Ingrid-Helen Arnold, Jonathan Becher and Bernd Leukert for instance, continue to tell their stories here.
Speaking of stories, here are 10 that rocked my world this year. What stories inspired you? Sound off in the comments below, we want to hear from you.
Nadine Huelsen explains why true innovation can be really simple – and appear in the shape of a tiny, iron fish.
According to Cathy Cooper, MMO game World of Warcraft can teach many valuable leadership lessons. Game on!
John Ward reminds us that best examples of technology’s positive impact on the citizens of Boston can be found in the stories told on neighborhood streets.
SAP CEO Bill McDermott, wastes no time explaining how we can battle the evils of complexity.
The reason Discount Tire has been able to run its comical “Thank You” ad for forty years is simple – but you’ll have to read this excellent story from David Trites to find out for yourself.
Best. Headline. Ever. And a pretty good story from my partner in crime,
With all of the talk of digital transformation, why are 77% of the world’s invoices still on (gasp!) paper? James Marland explains.
Richard Howells predicts many devices have (or will) become obsolete due to smart watches and phones.
Susan Galer waxes philosophic and shares cool videos about how wearables are taking over the world, er, changing our lives.
No end-of-year list is complete without Rudolph. Thanks for the holiday cheer (and valuable lessons in disruption) Alexander Saric.