Dear Solution Provider,

Thank you for your interest in partnering with SAP. Growing our business with partners is a major element in our strategy for success. When you come on board with SAP, you can be sure we are dedicated to helping you win business today, and equally committed to helping you build a lasting SAP practice that succeeds well into the future. 

Now is the right time to choose a strategic innovation partner like SAP. The Cloud and the Digital Economy present massive opportunities, and simultaneously will make your business life more complex. How will you deal with this? Will you lead the conversations with your customers? Or, will you struggle to react to this disruption? SAP can help you start and lead the conversations, we can help you help your customers define their strategies, and ultimately help you grow your business.

Recently SAP announced the next generation of our award winning partner program – SAP PartnerEdge. Our mantra here at SAP is Partners First, Deliver Value and ensure Simple Wins. The evolution of our partner program brings bold changes that make it easy for you to test-drive a partnership with SAP, before fully committing. When you’re ready to come on board in a full partnership, you’ll experience a flexible program that fully supports your business.


SAP PartnerEdge can help us run simple together in this new digital, networked world.

Build, Sell, Service or Run.

The program offers four, flexible engagement models for partners. What really excites me is how these four options support SAP partner growth and customer acquisition. Solution providers of today are diversifying and growing your beyond traditional models of the past. Our program recognizes and rewards your total SAP business – not just sales. Our Value Points system helps you realize program benefits based on your total business contribution. The program is simple, flexible, and makes partnering with SAP easy.

Please take a few minutes to look through the partner opportunities that are available to you. I’m confident that you will find a business model that suits your needs and will offer you the opportunity you’re looking for.

All the best,

Rodolpho Cardenuto
President, SAP Global Partner Operations

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