hybris Marketing and predictive contextual channel messaging
This is a place to discuss using predictive analytics to determine from post purchase data (purchases, margin, returns, types of products bought, etc., onsite behavioral data (Logged-in or anonymous), ERP, store POS data, Twitter posts, FaceBook posts & Likes, Instagram posts, Pintrest posts, SMS, e.g. to dynamically determine a message or content. My opinion is that we shouldn’t always be sending Promotions to think we are having a meaningful conversation. Sending only promotions will lead to opt-out. We spent a lot of money acquiring these people we should learn how and when to talk to them. Like what should be sent and at the proper frequency of each communication, what channel do we send it in? maybe it is not email. Millennials have been shown not to respond as effectively to email as in other channels. Determining the right channel can increase good open rates and better life time value. Marketing should become the nirvana of eCommerce or commerce in general. Maybe using Infinite insight gets us here.
another thought this should be tightly integrated into Support, Recommendations, Loyalty, and OMS
Please comment, add and more to come.