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Author's profile photo Bejoy Jacob K

C4C Automotive Industry Solution

SAP Cloud for Customer for Automotive is a next generation sales solution built on cloud platform for Automotive  Dealers and Importers enabling them to consistently sell more vehicles, services, parts and accessories at better margin using best-in-class sales methodologies and optimize inventory to drive revenue, reduce costs, and increase customer loyalty.

The solution covers

  • Account & Contact Management
  • Lead, Opportunity and Activity Management
  • Email & Calendar Integration
  • Automotive specific capabilities like – Vehicle Model, Additional Services & Accessories Sale, Quote Generation
  • Custom Integration with SAP Dealer Business Management (DBM) ( Partner can integrate to existing DBM Solution using service exposed)

Automotive Sales Scenario

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Automotive Service Scenario

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Solution Overview of C4C Automotive









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      Author's profile photo C4C Admin
      C4C Admin


      It is just only automotive BO added in C4C for automotive industry solution. For automotive industry, DBM and VMS are the main SAP solution used by customers. There is no any out of the box iflow provided for integrating C4C with any of these automotive solution. Also the BO provided does not have full attributes for VMS vehicles.

      Is there any plan from SAP for C4C to provide standard integration flows for VMS in future? If so then what is the timeline for customer to wait and then decide overall organization landscape? Otherwise C4C is of no use for automotive industry without these basic information.


      Harshad Patel

      Author's profile photo Bejoy Jacob K
      Bejoy Jacob K
      Blog Post Author

      Hi Harshad Patel,

      Currently the C4C Automotive is used by customers to custom-integrate to DBM.



      Author's profile photo C4C Admin
      C4C Admin

      Hello Bejoy,

      I fully agree on customer integration of C4C to DBM as you initially mentioned in blog. Through custom solution, we can do everything and the way we want.

      But what about SAP's standard out-of the box integration with DBM and VMS as basic automotive industry need? Is there any SAP plan to provide such standard solution in future or customer have to build such custom integration their own?

      We are automotive manufacturer having on-prem CRM integrated with VMS & working perfectly and now we want to go for C4C and having these issue of integrating VMS.


      Harshad Patel

      Author's profile photo Former Member
      Former Member

      Hi Hashad,


      I agree, How did it go with C4C? is there any standard integration from SAP now?





      Author's profile photo Martín Piñeyro
      Martín Piñeyro


      After two years do yo have any news regarding standard DBM integration scenario?