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SAP and FC Bayern Munich announced that SAP becomes a platinum partner of FC Bayern Munich and is having strategic cooperation with it in the area of sports analytics and enterprise software. Consequently, on July 20 we have invited Jérôme Boateng and Tom Starke from FC Bayern Munich to Labs China Shanghai Campus and five of our customers from Sany Group, China Grand Auto, Heilan Home and Greenland Group, and Labs China’s colleagues have the opportunity to have face to face interaction with football stars.

After our showcase of SAP SportsOne, Jérôme Boateng and Tom Starke came to the stage. Our customers and colleagues communicated with the two stars in “Star Dialogue”, practiced ball juggling skills under the stars’ coach, and we kicked off SAP Autumn Football Match 2015. The climax came at the group photo, where everyone is posing and smiling.

It was such a success event that it greatly improves SAP’s employer branding, fastens SAP’s bond with customers, and demonstrates that our colleagues are so proud of being an SAPer. And it continues to create a sensation on social media (see the figures in the below football).

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Internal & External Voice

“The event is a great success. I am so happy to be part of it and have close interaction with the stars. I also felt the passion of Labs China’s colleagues and the open culture of SAP.”  

        — Customer, Frank Lin, Sany Group

“I saw my friend’s post about FC Bayern Munich’s visit to Labs China on WeChat. I am so envy of her. Is SAP recruiting new talents?”

        — External voice, DT’s Sophia Xiang’s friend from Citi Bank

“Your company has so many great activities, you must be very happy working in SAP. You are so lucky.”

        — External voice, UA’s Guan Josie’s friend

“The Football Day was wonderful! I met with FC Bayern Munich’s defender Boateng in person who can only be seen on TV. It was rather exhilarating. The interaction with football stars was also very good. The scene was very hot. And the event operation was great and professional. I hope that our company can organize more activities like this one!” 

         — Participant, Kevin Jia, PI SE MI PLM SH

“I am really excited of being part of this event. As a big fan of football, I feel like joining a huge party as doing my volunteering task, which is beyond happy and fun! I truly appreciate that our company provides everyone such a great opportunity that we are able to fully experience the joy and happiness brought by football and technology.”

         — Volunteer, Ruoyao Li, Finance China

“It’s so excited for our fans to get so close to these Bayern super stars! I believe all of our us experienced a happy & fun time with stars. Yesterday was definitely a memorable day for SAP LABS CHINA. Because it shows SAP is not just a company for work but also for colorful life. That’s how SAP attract talents and then impact the world! And I want to give a big ‘Thank you’ to those organizers who work so hard to make this happen! You are really heroes!” 

        — Organizer, Steve Mo, GSS

Event Pictures

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