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Complexity is one of the biggest challenges facing modern business. It’s slowing companies down, costs them roughly 10% of their profits, and harms employee morale. 74% of companies believe business complexity hurts their ability to meet goals; but only 17% believe that current simplification efforts are effective.

Digital Disruption Is Coming To A Business Near You


As companies of all shapes and sizes rush to board the transformation train, they quickly learn to embrace the digital economy and all that it offers. They’re glimmered with hope from the successes of early trailblazers leading the charge. Companies like Netflix, Amazon, and Hulu have completely redefined the entertainment industry by changing the way content is accessed by customers. And the ultimate “unicorn” in Uber, has certainly disrupted the taxi business around the globe. This is just the beginning. By 2020, information will be used to reinvent, digitize, or eliminate 80% of processes and products from a decade earlier.

Transforming Sports With Technology


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SAP CEO, Bill McDermott recently highlighted that, “every sports franchise is now a technology company” while chatting with NFL Hall of Famer, Lynn Swann at an inaugural Sports Innovations Summit, inside of Levi’s Stadium.

Nelson-Mandela-sports-day-850x700.jpgSports have a unique power to attract and inspire people. And passion in sports is an ultimate unifier. Consider Nelson Mandela’s understanding of the political impact that sports can have. He was able to both persuade a predominantly white sport to embrace him as a leader, and also convince the black community to get behind the South African Rugby team, even though it only had one black player. He unified a nation through sports. The passion that sports create is increasingly used as a low-cost, high impact tool for humanitarian, development, and peace-building efforts.

But the sports industry is also big business, generating as much as $700 billion yearly. And analytics usage in sports is expected to grow to $4.7 billion by 2021, up from $125 million in 2014.

Player Performance, Fan Engagement, Operations


Players powered with data to run at their best. Fans connected to their teams for enhanced experiences. Teams & Leagues increasing efficiency by streamlining operations. These are the three most powerful opportunities for transformation in the sports & entertainment industry and the impact is well received…

Tennis Gets An Analytical Edge


Take the Women’s Tennis Association (WTA) for example. A standard tennis match creates an average of 60,000 – 70,000 records. And for the first time ever, players and coaches can access this information during live match play. SAP Tennis Analytics for Coaching finds insights that no player or coach could possibly see and it gives players the ability to change strategies on the fly.

IoT On The Water


Another pretty amazing example of performance enhancement comes from extreme sailing, and how the Audi Sailing Team Germany (STG) is benefitting from some serious “big data boating.” SAP Sailing Analytics leverages actual buoys in the water and sensors on the boats to communicate key indicators like wind and tidal information. The data which lives on the cloud, provides a solution to optimize sailing strategies. Best of all, fans can access real-time race information too, making them feel so close, they can taste the salt spray.

Simple Wins


Simplicity is the common differentiator within each previous example – from Netflix and Uber, to the WTA and sailing. In fact, 70% of consumers are more likely to recommend a brand because it provides a simpler experience, and 38% are willing to pay more for simpler experiences.

Watch this short, two minute video below. It’ll show you how technology where you least expect it, is revolutionizing sports, redefining success, and combating complexity.


To learn more about how SAP helps companies Run Simple, please click here.


Stats derived from: 99 Facts on the future of business in the digital economy


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