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SAP Select will take place on the 16th November at the Hotel Arts in Barcelona. I wanted to take this opportunity to discuss the importance of this event to build strong and strategic relationships between senior SAP executives and our loyal customers.

For those of you who do not know, SAP Select is a customer-focused event, targeting the individual needs of each customer account, with the aim of generating significant engagement, building conversations and finalising negotiations. It is a fantastic opportunity for employees and customers to network with top executives from across industries and our own SAP execs including SAP CEO, Bill McDermott and President of Global  Customer Operations, Rob Enslin.

With a unique agenda of interactive panel discussions, execConnect sessions to a number of workshop concepts, this is a fantastic opportunity to become educated and informed about SAP solutions that enable organisations to simplify their business processes. For customers looking to discuss specific topics, they will have the opportunity to ask questions of experts in one-on-one sessions. SAP Select will also provide customers with exclusive showcases of products that have never been seen before, which will give them a first-hand insight into what is to come from SAP.

With 200 EMEA and MEE customers, attendees have the opportunity to individually choose the sessions that they feel are most beneficial to their business, enabling them to create a completely personalised agenda. With flexible schedules, customers will have substantial time to network with peers, innovators and thought leaders from across industries who have used SAP products to revolutionise their business processes. Be sure to make the most of this select opportunity and work with SAP to build a personalised agenda. SAP Select is a personal and approachable event, with the true aim of educating customers and building trusted relationships that will allow us to develop our partnerships in the future.

I look forward to meeting you all and having the opportunity to discuss your SAP story in depth. See you in sunny Barcelona!

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