Skip to Content
Author's profile photo Ulf Guttmann

See how High Tech Company Insight Enterprises grew their Sales Pipeline


Insight Enterprises ( is a global provider of technology solutions: hardware, software and services. They are running SAP Cloud for Sales and have been able to dramatically improve their alignment between marketing and sales.

In a new video, Bruce Petillo, the Director of Marketing at Insight, explains some backgrounds, like:

‘Customer demands are changing in the marketplace. Over 70% of the buying cycle now is completed before they ever engage with a sales rep. Our ability to better communicate with those clients and prospects is extremely important.’

Using SAP Cloud for Sales, Insight was able to increase the sales pipeline by 119% and the number of opportunities generated by Sales by 18% within just two quarters.

Bruce Petillo continues:

‘We have direct visibility into the leads that have been generated, the activities that are executed against those leads and the actual conversion rates. And we have seen significant increases in the leads converted. Those conversion rates have continued to expand.’

See the complete video here:

Assigned Tags

      1 Comment
      You must be Logged on to comment or reply to a post.
      Author's profile photo Patrick Maroney
      Patrick Maroney

      Any updates on the case study? Especially on their use of AI and ML to extend SAP and drive enhanced value?