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Around 50 students got an opportunity to hear from Shubhankar Pattanayak from SAP Labs on 20th Oct at their campus on Digital Marketing. The students found the session very interesting esp on the 3C’s of Digital Marketing which are content, communication and community. Subhankar also touched on important topics like Brand Building, Shift of Power to Consumers, Engineering the Product, ROI which are essential to a successful Digital Marketing strategy.

The students look forward to more such interactions from SAP with future visit by the University Alliances Team.

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