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SAP Customer Business Planning – A Significant Differentiator for SAP

SAP just announced the GA of SAP CBP(Customer Business Planning).

What is SAP CBP? SAP CBP resides in the Trade Management portfolio of solutions and enables full volume planning for non-promoted volume in addition to promoted volume.

What does that mean for those of us who are not familiar with trade promotions? Let’s use Campbell’s Soup as an example.

So you go to the store and see that Campbell’s soup is offering 2 cans of soup for the cost of 1 – Well that is a trade promotion and SAP Trade Management offers CP manufacturers a holistic, integrated solution from HQ target setting to execution, with wrap-around optimization on that promotion.

What SAP CBP can now do is also offer Trade Management on non-promoted items so in the case above, SAP can help Campbell Soup a holistic, integrated solution from HQ target setting to execution, with wrap-around optimization on all non-promoted products too.  It completely closes the gap and gives our customers complete insights into their product performance.

Additionally, it enables full alignment with enterprise goals and headquarter planning, account planning, promotion planning, promotion execution, settlements and claims processing and account P&L management. And optimization capabilities are embedded directly into business process functionality end-to-end.

The consumer products industry team presented SAP CBP for the first time at our recent Best Practices for Consumer Products Conference.  Customers, media and analysts were very intrigued with this new capability in our trade management portfolio and we already have a number of customers who requested additional information and follow-up meetings to dive deeper on the solution.

We also are featuring SAP CBP at two important upcoming third-party conferences and have a customer who executed SAP CBP confirmed to speak at an industry event in early 2016.

You can read more about SAP CBP at the following link: SAP Launches Customer Business Planning

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