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Author's profile photo Former Member

Achieve a customer-oriented CRM strategy: SAP CRM: Business Processes and Configuration explains it all!

I am pleased to announce that SAP PRESS has published SAP CRM: Business Processes and Configuration, a book authored by myself with a contribution from Ginger Gatling on the SAP Cloud for Customer chapter. This title is a comprehensive guide to SAP CRM and highlights:

-SAP CRM Introduction

-Master Data Concept

-Middleware Concept

-CRM Marketing

-CRM Sales

-CRM Service

-Web Client UI

-Web Channel

-Interaction Center

-CRM Cloud for Customer

-CRM Mobility


-Tips for Performance Measurement

…and more!


The book is a one-stop shop to SAP CRM processes and configuration with real time SAP CRM functionality examples. It covers each and every aspect of my SAP CRM project experience, delving into CRM functionalities and helping you in your SAP CRM project implementation. It provides a good understanding on SAP CRM process flows within each area and also gives you a broad horizon into the CRM space.

The purpose of this book is to synchronize CRM business processes and functionality into one guide. The target audience is CRM consultants, implementation team members, project leads, business analysts and all key decision makers in customer facing industries.

Read more on the SAP PRESS website and order your copy today. Enjoy reading!!!

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      Author's profile photo Former Member
      Former Member

      Congratulations on your book. This looks awesome

      Author's profile photo Former Member
      Former Member
      Blog Post Author

      Thank you Arden!