This hands-on guide explains how a Business Analyst without deep statistical know-how can create a predictive model to identify customer contacts that are most likely to respond positively to a Marketing campaign.
SAP Predictive Analytics, Automated Mode is creating the predictive model that scores customers on their interest for a certain product. This analysis is based on the outcome of a previous Marketing campaign, which is stored locally in a flat file.
Since the data used in this guide is publicly available, the reader can follow the steps hands-on and carry out the same analysis.
Please note that this guide is giving a high-level introductory overview and only shows a small fraction of the available functionality.
Download from GitHub (when the pages open, click on “Raw” to save locally)