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Author's profile photo Arif Mohamed Johari

Social Minute: What Is Social Listening?


Before you find new customers and increase sales, you need to understand who your customers are, what value proposition you should offer to customers, and what your competition is currently offering in the market.

Most of your customers are already on social media so that’s where you should be too! They are already having discussions on their needs and pain points and have been begging for your attention, so you have to be there to listen and react. 73% of salespeople using social media as part of their sales process outperformed their sales peers and exceeded quota 23% more often.


Making sales is all about building relationships. Connecting with your customers on social media helps you build trust even before the initial sales conversation. Your audience is more likely to hear what you have to say when there’s a sense of camaraderie between the two of you! You can start by creating a professional trusted brand and engage them with a more personal touch!

When you connect with your customers through LinkedIn and Twitter, you’d not just get professional updates, you’d get personal updates too. Getting to know your customers on a more personal basis is a great way to break the ice and start building up the professional relationship! For example, you can find 3 interesting points in 3 minutes on each of your customers that you can use in your next appointment.

Tell us how you’ve successfully listened though social in the comments below 🙂

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