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Author's profile photo Andre Spura

hybris Marketing – Contact Engagement for SAP’s LoB Marketing

SAP hybris Marketing Data Management focuses on the engagement with people – inside and outside your business organization – while integrating into operational marketing planning and execution processes. SAP internally there are several pillars of hybris Marketing enabled for our Line of business Marketing. Contact Engagement is one of those pillars.

At TechEd 2015 we will provide insight how SAP makes use of various data from structured as well as unstructured sources to gain one holistic view of the contact and account Integration to other connected systems.

SAP BI&IT TechEd team will show:

  • what information is centrally available to the end user in 360 degree view based on real-time information
  • integration to other main system for further insight into details like activity, lead etc. information in CRM
  • how to use this central information for decision to trigger most appropriate follow-up steps to engage with the interested party

Contact Engagement.PNG

Business Benefits:

  • native built-in capability of hybris Marketing fueling all Marketing applications with the single version of truth 
  • standard integrations with other SAP applications/systems, e.g. CRM 
  • real time 360° view of people interacting with your brand – implicitly or explicitly


  • Analyze contacts individually or in the larger context of an account
  • Understand interests – Understand interactions and timeline
  • Analyze customer journey
  • Analyze scores
  • Navigate to Campaigns and CRM leads, opportunities, activities
  • clicked web pages
  • browsed commerce sites
  • social media posts

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