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On Tuesday August 18 and 25, 2015 the SAP University Alliances team welcomed research fellows from all over the world. The Alexander von Humboldt Foundation (AvH) conducts on behalf of the Federal Government educational journeys through the whole Federal Republic where elected research fellows can participate. Its aim is that the participants gain an insight into the cultural, political, economic, and social diversity of Germany. One program point on the AvH`s agenda was the visit at SAP SE in Walldorf, Germany. We have offered them the following program:

- Presentation SAP UA organized a presentation about ‘SAP Marketing Strategy and Highlight as an example of B2B Marketing’ which was held by Michael Danzer, Senior Project Consultant & Executive Assistant Marketing Middle & Eastern Europe at SAP Deutschland SE & Co. KG.

- SAP Inspiration Pavilion In our SAP Inspiration Pavilion the research fellows experienced firsthand the manifold faces of Big Data in an exciting new exhibition, learned how data is affecting our lives today, and uncovered its enormous potential for the future. At the Big Data Wall, they discovered how SAP has contributed to technological advancement in the past and the innovative ways, SAP is contributing to technology, business, and society today through interactive installations.

- d-shop At d-shop (‘The Developer`s Workshop) the research fellows learned about IoT and new hardware technologies and tested new devices. The technologies cover include electronic platforms for building connected devices such as Arduino, Raspberry Pi and BeagleBone, as well as 3D printers, wearable devices, augmented reality and virtual reality devices, robotics and sensor networks.

- FESTO At the FESTO production line/Industry 4.0 the research fellows got an inside into the factory of the future. The Open Integrated Factory controls itself using SAP technology. Business management and manufacturing IT systems are integrated seamlessly, from the ERP system to individual sensors. That means customized products can be manufactured at the same rate as mass-market items. This not only brings much better insight and transparency into the actual situation on the shop floor – it also allows much more timely and informed decisions than in the past. A network of intelligent systems, products and machines is able to exchange information and makes decisions more and more autonomously. This increases the efficiency and flexibility on the shop floor and ultimately the degree of automation in modern parts.