You may have seen SAP’s recent press release announcing the Simplified Front Office announcement and the Beyond CRM marketing campaign. And you probably have questions! Don’t worry, you’re not alone. Numerous SAP customers (and partners) have reached out to me in the past few days requesting clarification about what this means for existing SAP CRM customers. Is SAP CRM (on-premise) being replaced by hybris? Do customers need to migrate to this new SAP hybris Profile solution?
The good news is that SAP CRM on-premise is not going away! As mentioned in my recent blog post, “SAP CRM Update: Q3, 2015”, SAP CRM (on premise) is alive and better than ever. We’re steadily adding new customers all the time, and we’re continually enhacing the offering with new features and updates every quarter. So any investments you make in SAP CRM on premise are protected for the forseeable future.
However, in parallel, SAP recognizes that companies today increasingly require an integrated front-office solution that tightly ties together traditional CRM (SFA, Order Management, Customer Service), Marketing, and E-Commerce capabilties into one integrated offering. Stand-alone SFA and stand-alone CRM systems are quickly becoming obsolete. That’s why SAP is moving “beyond CRM” and repositioning our SAP CRM on premise offering under the wider hybris Customer Engagement & Commerce product umbrella and brand. Makes sense, right?
If you’d like to find out more about how SAP CRM on premise and the rest of the SAP hybris solution portfolio work together to help you run better, please join us Oct 19 – 21 in Fort Worth, Texas for this free conference: SAP Customer Value Network and hybris Americas’ Customer Days. I’ll be presenting in the afternoon on the second day of the conference, Tuesday, October 20, if you want to hear about the latest customer-driven innovations that we’ve rolled out for SAP CRM. Here’s a link to the detailed agenda.
Monday, October 19–Wednesday, October 21, 2015
October 19 – Evening Reception
October 20 – Main Conference – hybris Customer Days and CVN Sales & Service Sessions
October 21 – Customer Value Network Deep Dive Sessions
1300 Houston Street
Fort Worth, TX 76102