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Author's profile photo Thomas Wailgum

ASUG’s SAP Customer Survey: SAP HANA Adoption

ASUG needs your help. Your opinion. Your insight. And it’s on one of the mostif not the mostimportant technologies that has sprung forth from SAP: ASUG (a.k.a. the Americas’ SAP Users’ Group) needs you to take our second-annual SAP HANA Adoption survey (link here for those who don’t need to read on…and THANK YOU!).

OK, so I can see that by reading on, you are a tough customer and need a little more convincing: Why, Tom, should I spend the next 2 minutes of my life taking your survey?

Here’s one good reason: The results of the inaugural survey last year lead to direct and customer-first changes in how SAP communicated critical information on SAP HANA. For instance, you’ve probably seen a lot of emphasis on building the business case for SAP HANA from SAP this past year: That’s because we unearthed that of the survey respondents who hadn’t purchased HANA, nearly three-quarters of them were having difficulty justifying the business case.

In other words: Customers said something and SAP reacted and made changes.

The 2014 survey findings also lead to a four-part ASUG webcast series on how customers could better understand SAP HANAthe roadmaps, the challenges and the successesand it also featured how one customer built its business case (thank you Maple Leaf Foods).

One last note: Among the other cool things we learned from the results, which validated trends everyone thought they were seeing, was this little nugget (as we wrote up in the research report):

The ASUG Research Services team reached out to members directly to further probe into the “business benefit” equation, since building the business case was identified as such a prominent challenge. When questioned on the business case that drove them to HANA, early SAP HANA customers ASUG spoke with initially pointed to areas where they sought performance gains. That wasn’t surprising. But as these customers progressed from dipping their toes in the technology to diving in during these past few years, they found that HANA’s value extends beyond performance, and lies more so in the new ways of building applications and of thinking about business processes that HANA enables.

That type of journey has been one I have been hearing from many ASUG members during the past year.

I hope you’ll take the time to take our survey, whether you’re an ASUG member or not. Here’s the link to the survey. Thank you.

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