Managing trade promotions is still an incredibly important process to CP manufacturers. On average, CP companies spend twenty percent of total revenue on trade. That’s a huge expenditure that is often made with little visibility into how this money is being spent, which promotions are actually effective, and which ones are a complete failure. Remarkable, isn’t it? Think about it this way: what if you blew 20% of your personal household income with no idea where it went, if you benefited from it, or if those funds were simply sand slipping through your fingers. That’s exactly how many modern CP firms manage their second largest expense.

The topic of trade management leading practices and solution updates will be front and center at the Best Practices for Consumer Products Conference scheduled for October 5-7, 2015 in Atlanta, GA. Click Here for more information on the event including the event brochure and registration link.

The Best Practices for Consumer Products forum will unite hundreds of industry professionals – senior leadership, decision-makers, business process owners, analysts, super users, support teams and solution providers – in one location for an experiential event built around learning, innovation and peer collaboration. Best Practices for Consumer Products is an interactive experience rather than a sit-and-listen conference. Specifically designed for you to embrace innovative solutions, fresh ideas and best in class strategies to improve your organization’s overall business performance.

We will be discussing trade in two different sessions during the conference. I have the pleasure of being on stage with Deloitte and Kraft Heinz, discussing their journey implementing and using SAP Trade Management to instill the necessary revenue management controls and processes in place, with a keen focus on lessons learned and best practices you can take with you and leverage in your own trade management journey. Additionally, trade will be discussed in the Solution Showcase, showing you some of the latest TPx enhancements we are all so very excited about. Here’s why:

SAP has been in the trade management solution process for 10+ years. Customers in the past have cited the biggest reason they purchased SAP’s Trade Promotion Management solution was often due to the tight integration to other SAP systems, and thus the benefits that integration offered. However, we’ve never been in a better place. Next month we will be introducing Customer Business Planning – arguably the biggest innovation to the solution since its inception. Customer Business planning greatly streamlines the account planning process, and enables a level of joint business planning with retailing partners that was previously difficult or impossible to achieve. And of course it ships with seamless integration to TPx. Additionally, much to the chagrin of our competition, we are well on our way to freshening up the UX as well, with a modern, delightful UI5 front end, and considerable pre-configured functionality.

The speaker lineup represents the best and brightest, featuring a diverse mix from numerous consumer products companies. They were carefully chosen by the Conference Advisory Committee and selected for their proven best practices responding to the greatest challenges faced in 2015. The following are just a small sample:
 

  • Tony Bender, CIO, Energizer Holdings, Inc.
  • Mark Vollrath,Worldwide Director of Supply Chain Strategy & Systems, Colgate-Palmolive Company
  • Sandy Raman, Vice President, Strategic Modernization Initiative, Estee Lauder Companies
  • Jody Billiard, Vice President, operations finance & chief accounting officer, Coca-Cola Bottling Co. Consolidated
  • Carl Hernas, Divisional Vice President, Procurement, Coach, Inc.

Register today for this extraordinary industry event.

We look forward to seeing you this October in Atlanta!

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