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20th SAP Academic Conference EMEA

Originally written by Ann Rosenberg, Vice President, Head of Global SAP University Alliances

20th SAP Academic Conference EMEA: “Preparing the Future Workforce for the Digital Enterprise”: 400+ faculties, 100+ universities

The 20th SAP Academic Conference EMEA was completed very successfully with a spectacular evening event (in Germany) at the Heidelberg Palace, and two incredible conference days at St. Leon-Rot where 400+ faculties representing 100+ universities in 24 countries from across the EMEA region gathered to learn how SAP University Alliances together with our extended network is Preparing the Future Workforce for the Digital Enterprise.”

Keynote Presenters

Keynote Presenters.JPG

The keynote presentations covered topics aligned with the mission of SAP University Alliances…to build the next generation of talent for the digital enterprise and drive innovation from universities to the SAP ecosystem.

  • “The Future Workforce & the Digital Enterprise”, Steve Lucas, President, SAP Platform Solutions, SAP SE
  • “Dancing with Ambiguity – University Alliances Re-designing the 21st Century”, Dr. Larry Leifer, Founding Director, Center for Design Research at Stanford University, and Professor of Mechanical Engineering, Stanford University
  • “Be Part of Creating the Next Generation Designers”, Sam Yen, Lecturer at Stanford University; Managing Director at SAP Silicon Valley, and Chief Design Officer, SAP SE
  • “Digital Education for the Digital Transformation”, Dr. Bernd Welz, Executive Vice President and Head of Scale, Enablement and Transformation, SAP SE; and Prof. Dr. Helmut Krcmar, Technische Universitaet Muenchen
  • “Apps Built by the Next Generation”, Dr. Carsten Linz, Head of CIP Engagement & Innovation Incubation, SAP SE
  • “Industrie 4.0 and Internet of Things”, Dr. Tanja Rueckert,  Executive Vice President Internet of Things & Customer Innovation, SAP SE

Special Celebration of the 20th SAP Academic Conference EMEA

Special Celebration 20 Anniversary.JPG

Evening Event at the Heidelberg Palace

Evening Event at the Heidelberg Castle.JPG

Again this year we would like to thank Prof. Dr. Christoph Meinel, HPI and Dr.-Ing. Juergen Mueller, Head of SAP Innovation Center Network for teaming up with us and showcasing opportunities for faculty to engage with their programs and resources including openHPI, Future SOC Lab, and the SAP Innovation Center Network. And we look very much forward to next year where we will have the 21st SAP Academic Conference EMEA in Potsdam where we will have the event in collaboration with HPI, SAP Innovation Center Potsdam, and University of Potsdam.

Key Event Highlights:

Through workshops, breakouts sessions, and expert topic tables, faculty learned about the latest SAP University Alliances offerings and partnerships including a spotlight on SAP Learning Hub – Academic Edition, which offers a blended learning hub with access to nearly 1,000 learning assets from three areas – curriculum from SAP University Alliances, courses and eCertifications from SAP Learning Hub – Student Edition, and openSAP courses. openSAP includes the recently launched openSAP thought leaders series, delivering Massive Open Online Courses (MOOCs) by academic and business thought leaders to prepare businesses for their digital transformation.

Faculty also learned about opportunities for their students to leverage the Academy Cube, a global initiative to strengthen tomorrow’s workforce, open the door to new opportunities in the international labor market for motivated talents, and provide a lifelong skills and career development community.

We also were pleased to team up with DSAG and Hewlett Packard who were some of the key sponsors of the event.

The event also had a dedicated focus on the importance on building the next generation designers. Thanks to Sam Yen now have a solid offering of Design Thinking courses including the new open source, collaborative design tool, BUILD. There were also highlights around the d-shop and engaging activities such as DataGenius, EU Code Week, SAP InnoJams and hackathons which faculty can bring into their teaching, as well as the Initiative for Digital Transformation.

We also teamed up with SAP’s Corporate Strategy team to showcase the opportunity for faculties to contribute to the “Emerging Technologies and Disruption Whitepaper,” and we collaborated with SAP’s Future of Work team to showcase how faculty can contribute to a SAP whitepaper on “The Company of the Future – a global student perspective.”

For more details, please see our event site, the attached flyers for additional details, as well as the SAP Corporate Portal story. And explore the online photo album for additional impressions from the event.


Additionally, the SAP University Alliances team including members of our network were very active on social media throughout the event at #UAAC2015. There were more than 2,500 posts and more than 2 million impressions.

Special thanks to Gerd Oswald and Bernd Welz for being the overall SAP executive sponsors for the event, including all our keynote speakers, partners, and the SAP University Alliances team for making this a very memorable event.


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