Skip to Content
Author's profile photo Ganesh Wadawadigi

Demand Signal Management: Gaining Real-Time Visibility into the Consumer Demand Network

As a manufacturer are you feeling that you have blinders on when it comes to understanding the true consumer demand? Do you have an urgent need to get greater visibility and eliminating the latency of information as it trickles up to you from the downstream supply chain? If you are wanting to overcome these hurdles in order to improve sales revenue by reducing out of stock occurrences, optimizing your trade spend, improving your market share, and profitably respond to consumer demand, then make sure you attend the Best Practices for Consumer Products Conference scheduled for October 5-7, 2015 in Atlanta, GA. Click Here for more information on the event including the event brochure and registration link.

Best Practices for Consumer Products will unite hundreds of industry professionals – senior leadership, decision-makers, business process owners, analysts, super users, support teams and solution providers – in one location for an experiential event built around learning, innovation and peer collaboration. Best Practices for Consumer Products is an interactive experience rather than a sit-and-listen conference. It is specifically designed for you to embrace innovative solutions, fresh ideas and best in class strategies to improve your organization’s overall business performance.

As part of the Supply Chain track, on October, 6th, we will share how SAP Demand Signal Management as an enterprise scale repository of demand and market data can be leveraged across your organization not only by Supply Chain but also Sales and Marketing business functions to create the foundation for a digital transformation in enabling a demand driven enterprise.

The speaker lineup represents the best and brightest, featuring a diverse mix from numerous consumer products companies. They were carefully chosen by the Conference Advisory Committee and selected for their proven best practices responding to the greatest challenges faced in 2015. The following are just a small sample:

  • Brian Bandey, International Expert on Consumer Data Privacy, Oxford scholar, and recognized author
  • Tony Bender, CIO, Energizer Holdings, Inc.
  • Mark Vollrath, Worldwide Director of Supply Chain Strategy & Systems, Colgate-Palmolive Company
  • Sandy Raman, Vice President, Strategic Modernization Initiative, Estee Lauder Companies
  • Jody Billiard, Vice President, Operations Finance & Chief Accounting Officer, Coca-Cola Bottling Co. Consolidated
  • Carl Hernas, Divisional Vice President, Procurement, Coach, Inc.

Register today for this extraordinary industry event.

We look forward to seeing you this October in Atlanta!

Assigned Tags

      Be the first to leave a comment
      You must be Logged on to comment or reply to a post.