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Creating Game-Changing Value through Digitization


The buzz:  What’s in a name? Machine-to-machine connectivity, Industrial Internet of Things (IoT), Industry 4.0 – whatever you call the digital manufacturing revolution doesn’t matter. What matters is the tremendous unrealized value available from the digitization of industrial processes, products, services. What will it take to design, build, maintain digital solutions that leverage the IoT, product innovation platforms, and re-imagined service offerings? The experts speak. Markus Lorenz, BCG: “Machines have always been great…now we are in the middle of a revolution. Machines are becoming intelligent.” Russ LeFevre, Cisco: “Every business, industry, city and country will become digital to leverage unprecedented opportunities brought about by the IoT.” Georg Kube, SAP: “Industrial IoT started on the technology level. Now it’s about integrating new data streams into core enterprise processes and creating “IOT for Business”. Join us for Creating Game-Changing Value through Digitization.

Join us live on Thursday September 3 at 7am Pacific / 10am for a Future of Business with Game-Changers Radio broadcast on creating value through digitization by clicking on the “Listen Live” button below.


Listen on demand at your leisure, whenever you want, by clicking on the “Episode on Demand” button below.


Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed six additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Brand Experience / News Services team. Follow her on Twitter @bizbreakradio and #SAPRadio.

Bonnie will be the host Thursday’s show, and she will be leading the discussion on “Creating Game-Changing Value through Digitization,” an exceptionally hot topic these days.  Bonnie will be joined on the broadcast by three seasoned experts:

Russ LeFevre

Russ LeFevre leads the US Enterprise Industry Field Marketing team for Cisco. He manages a team of 30 senior marketing professionals responsible for go-to-market strategy and program execution to Fortune 500 customers spanning manufacturing, healthcare, financial services and retail industries. He delivers customer-relevant content to CXOs to inspire their digital transformations. Russ has over 25 years of executive-level marketing, sales and management experience with information technology providers, spanning entrepreneurial start-ups, to established, large companies serving the Global 2000. He is a frequent speaker on topics related to modern marketing, digital transformation and customer experience marketing. Russ began his career with the U.S. federal government and held a Top Secret Clearance. He graduated from Virginia Tech with a BS in Marketing Management and attended MBA studies at the University of Denver. He is active with the University of Denver Executive Mentor program.

Markus Lorenz

Markus Lorenz is a Partner in BCG’s Munich office and leads BCG’s machinery and components sector worldwide. He joined BCG in 2002 and before that he built digital printing machinery for industrial uses. Markus works with leading machinery and automation players to explore opportunities of the Internet of Things. From this work he recently co-authored the publication “Industry 4.0: The Future of Productivity and Growth in Manufacturing Industries”. He studied industrial engineering at the University of Karlsruhe, holds an MBA from Vanderbilt University, and earned a PhD in Mechanical Engineering from the Technical University Munich. Markus spends his free time in the mountains and has a passion for endurance sports; he is in training for triathlons and is hence enjoying the absence of a smartphone underwater.

Georg Kube

Georg Kube is the global head of SAP’s industry business unit for the Industrial Machinery & Components industry. He is responsible for defining industry-relevant solutions based on SAP’s complete portfolio of products and technologies, bringing them to market, and driving business in the regional units. Georg joined SAP in 2007 and has since held a number of management positions within Industry Marketing and Solution Management. Before SAP, Georg spent 14 years at HP as a Consultant and Consulting Director, working with major manufacturing companies mainly in the area of product development. He also held the position of Marketing Director for Manufacturing Industries in EMEA. Prior to HP, Georg worked as a mechanical engineer for what is now Kone Cranes, where he led the implementation of the CAD and PLM system. Georg holds a degree in Mechanical Engineering from the Fachhochschule Karlsruhe as well as a Master of Business Marketing from the University of Berlin.

We hope you can listen in on Thursday, and if not, we definitely encourage you to listen to the episode on demand at your convenience.

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