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Author's profile photo Mark Osborn

Five reasons CP companies won’t want to miss the Best Practices for Consumer Products event

For the first time ever, the world’s leading Consumer Products (CP) companies are coming together in Atlanta at Best Practices for Consumer Products October 5th through the 7th for what promises to be a can’t miss event sponsored by SAP and ASUG. Why should you consider attending? Consumer products leaders interested in enabling the consumer driven enterprise will have the opportunity to learn from other industry executives and thought leaders about a number of industry critical topics, including these Top Five:

Digital Transformation and the SAP Strategy for Consumer Products

The CP industry has been rapidly evolving with the advent of big data, omnichannel and the empowered consumer.  Looking ahead, the industry is poised for even greater change including the rise of the “digital native” millennial generation, the Internet of Things (IoT), supercomputing, 3D printing and more.  Learn from industry leaders about the implications and opportunities for digital transformation in CP along with the SAP strategy for helping CP companies enable that transformation to drive long-term profitable growth.

Demand Driven Supply Planning

As consumers engage with brands across more and more physical and virtual channels, CP companies have to keep pace with shorter lead times and unpredictable demand.  Learn how industry leaders and increasingly enabling enterprise integrated business planning processes to enable real-time, cross-functional planning for consumer demand across marketing, sales, finance and more to develop a true consensus view of both baseline and incremental demand while dramatically improving forecast accuracy.

Trade Promotion Optimization and Customer Business Planning

Learn how leading companies are leveraging advanced solutions to understanding which promotions are most effective, while predicting planned promotion outcomes to maximize future revenue, volume and profitability.  And, see new solutions for Customer Business Planning which, when combined with trade management solutions enable a larger understanding of key drivers for total volume – including promoted and non-promoted as well as baseline and incremental volume.  New capabilities for Customer Business Planning, complete with advanced modeling and simulation capabilities from SAP not only make state-of-the art trade promotion optimization more accessible, they provide sales inputs into enterprise integrated business planning processes, positioning sales leaders to act as true general managers on behalf of their retailer and other channel partners.

Omnichannel Marketing & Commerce

Consumers today are empowered and have more choices available to them than ever before.  As channels proliferate and consumers become increasingly connected with the Internet and to one another, the balance of power has clearly shifted from the retailer to consumers themselves.  Learn how industry leaders are leveraging new solutions for marketing, service and commerce to reach, engage and serve consumers with timely, tailored and relevant brand experiences, information and offers along the entire digital path the purchase and beyond. 

Demand Signal Management

Planning future demand, optimizing promotions and marketing campaigns, maximizing forecast accuracy and right-sizing inventory to match anticipated demand all require one thing – demand data.  Understanding what, where and when customers and consumers are buying is critical to assessing where and how to make adjustments to maximize results and predict and optimize future outcomes.  A new confluence of capabilities – high-volume, real-time data management; easy, streamlined data harmonization; and, advanced yet easy-to-use analytics and modeling tools – are giving CP companies unprecedented visibility to real-time consumer demand across physical and virtualization.

The Platform to be Consumer Driven

SAP S/4HANA, the next generation business suite designed to help you run simple in a digital and networked economy. SAP S/4HANA helps CP companies to enable a powerful digital value network which enables the flexibility and agility to re-imagine business models, re-imaging business processes and re-imagine the nature of work itself. This new suite is built on the SAP advanced in-memory platform, SAP HANA, and offers a personalized user experience with SAP Fiori. Deployable in the cloud or on premise, SAP S/4HANA is built to drive instant value across lines of business and industries with the ultimate in sophistication: simplicity.

To learn more about specific sessions and topics to be showcased at Best Practices for Consumer Products 2015, check out the Conference Agenda and don’t hesitate to register.  See you in Atlanta!

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