Digital Marketing. For some this is a scary thing for others it’s the way forward. Whatever your view of Digital Marketing, there is no doubt that as a company, SAP wants to be at the forefront of this, driving innovation, and making the most of the platforms, social media and tools at our disposal.

As such, we need your help!

Within the digital marketing team, which only really consists of about 1.5% of the EMEA Marketing organisation, we can think up ideas of what WE think will help drive SAP forward in the Digital Marketing arena. Whether through our Owned Web properties, Paid digital properties or Earned Social Media properties, but we are  not alway involved right at the customer end. Your interaction with customers, internal and external, will always be the best and most valuable source of ideas as to how SAP can improve it’s service in the Digital Marketing.

So…as part of my Digital Ambassador role, I would like to encourage you to share any ideas you have around how SAP can get better in Digital Marketing. Ideas you have seen. Things you would like to see us try. Social/Digital tactics you want to see SAP try to employ. Please can you share them, either directly with me, or you can go to the CommInn Page and fill your idea out directly using this form. https://s6t.zone1.mo.sap.corp/sap/ino/ui/frontoffice/#campaign/23

I really encourage you to share any ideas or thoughts you have with us. I can’t guarantee that we will be able to turne them into serious action. We have had 100’s of ideas come through and are activerly working now on 5 or 6, with budget assigned. But, quite simply, the more we have, the better the chance that something will be taken on and turned into a real competitive benefit for SAP.

Please let me know if you have any questions. And if you are interested in more about what CommInn are doing, or want to view some of the ideas we are currently working through, please visit our Jam Site. https://jam4.sapjam.com/groups/about_page/Lwnk93bY5EVhrLPCQU02Hv

Thanks

Chris

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