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How to Attract and Retain Skilled Construction Workers

By Luke Marson

It’s no secret that the construction industry is facing an unprecedented shortage of skilled workers. The industry’s worker exodus during the financial crisis of the 2000s and retiring baby boomers leaves “70% of construction CEOs concerned about the availability of key resources and rising labor costs in growth markets,” according to a PWC construction industry survey. This labor shortage may exclude you from competitive bids – or worse yet – jeopardize project safety and success with untrained workers. So, the pressure is on both small and large construction companies – from general contractors to self-perform – to recruit and retain skilled workers.png

Recruiting skilled labor and the rise of the digital age have changed the face of hiring. Word-of-mouth and local advertising are the hiring strategies of a bygone era.  Today, new technology enables customized recruiting, marketing, management, and onboarding easily available at lower costs and with greater return on investment. Don’t be one of the 48% of organizations that have difficultly hiring employees with base-level skills or one of the organizations where 25% of new hires leave within the first year. Think about investing in the foremost technology that enables you to strategically manage your human resources initiatives for long-term growth and profitability.

The SuccessFactors HCM suite – the leading human resources enterprise software suite – is the perfect fit for construction companies looking to improve the way they attract skilled hires and engage, manage, and retain them. The suite provides capabilities that include:

  • Recruitment and Marketing Management
  • Core HR Functionality
  • Employee Onboarding Systems
  • Workforce Planning
  • Compliance-based Learning Management
  • Performance Tracking
  • Goal Management
  • Employee Collaboration

On July 29th at 11am PST / 2pm EST, B4 Consulting and Hula Partners will show you how the SuccessFactors HCM suite can help you attract, develop, and retain skilled workers while minimizing turn-over. Please join us for this free webinar in which you will also have the opportunity to ask industry experts on how to implement strategic HR in your company.

Follow this link for Webinar Registration:

About the Author

Luke Marson picture for construction workforce blog.png

Luke Marson

Chief Cloud HCM Architect

Hula Partners

An experienced solution architect and thought leader in HR technology, Luke has worked with over 40 customers on 5 continents. A prolific writer and co-author of SuccessFactors with SAP ERP HCM.

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