Going Digital – It’s Critical!
The changing relationship between Buyers/Consumers and Sellers has created a need for digital marketing, and it’s not a trend. Digital marketing is growing rapidly, and it’s here to stay. With Buyers at the helm, demanding targeted, recent, and relevant content, Sellers no longer have the power to dictate the sales process or how the Buyers get information, or even where they obtain it. With rise and exploding use of technology, today’s buyers have decided if they will buy from you before they contact you. They are making decisions based on your digital presence and what information is currently out there today:
“More than a third of customers pass through the first stage of the buying cycle with no vendor engagement and forty percent of buyer/seller interactions are self-guided, largely digital interactions.” (Sirius Decisions)
Consumers are more educated than ever, pulling information about you from many sources; information you might not even be aware exists. Fewer than 30% of B2B companies have an integrated company-wide social strategy and best practices are rarely shared. This particular statistic is frightening – does your company have a digital and social plan of action?
So, how do you make sure you are out there, in the right places, conveying the messages you want them to hear and review? A solid digital strategy, backed by the right resources, execution and delivery are key. But what does this solid digital strategy look like? Where does an organization start and begin to assess, and then compliment, what they are (or are not) doing online today? Is there an outline or roadmap for Digital Marketing Success?
There is! The “Blueprint for Digital Marketing Success” is now live and hot of the press. It is a nine-question, survey developed by SAP and Sirius Decisions that gives a handful of tools to help you digitally succeed including easy-to-digest training materials, a best practices digital framework, and a personalized action plan which highlights how you are doing. The survey tool measures three critical digital areas – Digital Process, Digital Mindset, and Buyer Knowledge. These digital areas are evaluated and scored based on your answers and gives you an idea of how you currently measure up to averages and other survey takers. We’ll even give you tools to improve, and content to learn more as you continue your digital marketing journey.
It’s time for SAP Partners to market services and products in today’s digital age where buyers, customers and prospects are. Using the Blueprint for Digital Marketing Success with dynamically-recommended resources, you’ll know how to start building a digital presence, understand how to refine your digital strategy and find out just how simple a digital marketing strategy really is. Need a little more before you get started? Watch this short video to get an overview of the Blueprint for Digital Marketing Success.
In addition to this newly-built survey, we have licensed 5 powerful and informative infobriefs from Sirius Decisions that provide extra material for you to dive into and enhance what is presented in the Blueprint for Digital Marketing Success. We have selected thought leadership on how to build a digital organization, comprehensive social media strategy, challenges and recommendations for social operations, and much, much more.
So, SAP Partners: What are you waiting for? Take the survey today, get a read-out of where you are in your digital journey, and access the infobriefs in your customized results page or go directly to the registration page here. Don’t miss this chance to get digital marketing resources and assets that have never been offered before in such a comprehensive, measurable, and easy way. You’ll be glad you did.